We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including strategy, campaign development, execution, optimization, reporting, and performance analysis.
The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact.
This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders.
WHAT YOU'LL DOPaid Search Strategy & Management- Develop and execute PPC strategies across Google Ads, Microsoft Advertising
- Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
- Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets
- Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
- Conduct keyword research, audience analysis, and competitive assessments
Campaign Production & Execution- Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
- Create compelling ad copy aligned with marketing messaging and business objectives
- Configure campaign tracking, conversion goals, and attribution settings
- Implement and maintain UTM frameworks and tracking templates
Performance Monitoring & Optimization- Monitor campaign performance daily to identify opportunities and risk
- Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends
- Evaluate incremental return on advertising spend and identify points of diminishing returns
- Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency
- Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning. Identify competitive opportunities and recommend strategic responses
- Conduct A/B testing on ad copy, landing pages, and campaign structures
- Manage negative keywords and maintain traffic quality
- Analyze conversion paths and recommend improvements to increase lead quality and conversion rates
- Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes
Analytics & Reporting- Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution
- Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation
- Produce weekly, monthly, and quarterly performance reports
- Translate campaign data into actionable business recommendations
- Present performance insights and optimization plans to stakeholders
- Identify attribution gaps and recommend improvements to measurement frameworks
Cross-Functional Collaboration- Partner with web, content, product marketing, and sales teams to improve campaign effectiveness
- Own landing page performance and conversion optimization strategy, coordinate landing page development with web and content teams
- Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment
- Manage relationships with external agencies and advertising vendors when applicable
Continuous Improvement- Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices
- Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels
- Evaluate emerging advertising channels, technologies, and automation opportunities.
- Recommend process improvements that increase campaign efficiency and scalability
QUALIFICATIONS- Bachelor's degree in Marketing, Analytics, Business, or related field
- 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating qualified pipeline for sales-led software solutions. Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation.
- Experience with campaign tracking, conversion measurement, and attribution methodologies
- Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)
- Experience managing advertising budgets and performance targets
- Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools)
Compensation: 80,000 USD - 100,000 USD
At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.
As a full-time, exempt employee at Fortra, you'll enjoy a comprehensive benefits package that includes:
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
