Caterpillar, Inc

Digital Marketing Manager

Caterpillar, Inc$147K — $221K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BS/MS in marketing or related field
  • 7-10 years of experience in digital marketing
  • Proven track record in leading SEO/SEM and marketing campaigns
  • Strong skills in website analytics and ad serving tools
  • Solid understanding of HTML, CSS, and JavaScript development

Responsibilities

  • Create annual digital strategy for the website
  • Develop and drive the product and experience roadmap
  • Measure and optimize digital marketing activities
  • Analyze web analytics for actionable insights
  • Lead social media strategy and content calendar
  • Improve website user experience and manage user flows
  • Maximize lead capture and conversion from digital efforts

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Career Development
  • Incentive bonus
  • Tuition Reimbursement
Full Job Description
Career Area:
Marketing

Job Description:

About the Role:

The Digital Marketing Manager creates and drives the digital strategy, vision, and roadmap for Caterpillar's Oil & Gas and Marine Divisions. This role is cross-functional and will work closely with the sales, marketing, technology, and leadership teams to envision, develop and implement digital customer touch points. The Digital Marketing Manager is both creative and analytical, able to work effectively in a matrix organization, adept at synthesizing a variety of technologies and capabilities into customer experiences. The ideal candidate is customer focused and technology savvy with a proven track record of designing and implementing successful experiences across technology platforms.

What You Will Do:
  • Strategy: Create annual website strategies in collaboration with key stakeholders. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.
  • Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectives
  • Utilize technology solutions that create a competitive advantage within marketing, sales, and product support.
  • Ability to measure the impact of digital marketing activities and drive more efficient spending.
  • Analyze web analytics for insights to assist in making recommendations
  • Collaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges.
  • Develop strategy for marketing automation campaigns, digital media, and user experience.
  • Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media.
  • Develop expertise / competencies around digital marketing tools such as Marketing Cloud/marketing automation, campaign journey builder, CRM, content management (Percolate), etc.
  • Develop digital marketing best practices, deliver ongoing training, and provide strategic consultation to our Oil & Gas and Marine marketing teams globally
  • Management: Responsible for all website functionality, accuracy, and performance/ uptime. Lead team in management of site structure and navigation, information architecture, organization of site content and user flows, and integrations with external tools and software. Plan and lead execution of strategies with digital team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and tools.
  • Management: Lead our social media team in management of our strategy, content calendar and metrics.
  • UX: Develop strategies and lead efforts to improve the website user experience and increase customer satisfaction. Prioritize resources and strategic initiatives. Develop and manage long-term roadmap of site improvements. Manage teams' execution of A/B and multivariate tests on digital platforms.
  • Lead Generation: Maximize lead capture and conversion of customers from digital efforts. Lead team and priority projects to continuously improve lead conversion utilizing both existing lead capture mechanisms as well as developing new methods based on consumer trends and market opportunities.
  • Create comprehensive demand generation marketing communications plan and manage existing/ongoing program in partnership with global marketing teams
  • Insights: Lead efforts in developing and sharing digital web analytics and insights to drive KPI's within all marketing segments. Present insights and recommendations to wider marketing team and leadership. Lead enterprise digital analytics.
  • SEO: Lead the development search engine optimization (SEO) strategies and manage team in implementation of SEO tactics to generate quality website traffic.
  • Align Caterpillar and Cat dealers to accelerate digital as an enabler.


What You Will Have:
  • Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).


Preferred Experience:
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • 7-10 years of progressively responsible digital job experiences
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong project management skills, including the ability to take initiative, prioritize tasks, and manage multiple projects, simultaneously.


Summary Pay Range:

$147,760.00 - $221,640.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:
August 21, 2026 - September 3, 2026

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

Join the robust team at Caterpillar, Inc., a global leader in construction and mining equipment, where innovation drives everything we do. As part of our team, you'll engage in work that improves the world and furthers your career with every project you touch.

Work You’ll Do

At Caterpillar, Inc., you will have the opportunity to contribute to a variety of groundbreaking projects that extend across the globe. Our commitment to leadership in the industry is unwavering, and we achieve it through a culture that fosters diversity and leadership development.

Explore Job Opportunities and Growth

Caterpillar offers a wide range of job opportunities and career paths, providing a platform for professional growth and development. Whether you're interested in engineering, sales, marketing, or management, Caterpillar has a position that will utilize your unique skills and talents. We are continuously hiring innovative minds to propel our mission forward and maintain our status as industry leaders.

Internship Programs

Kickstart your career with a Caterpillar internship. Our internships provide invaluable workplace experience and networking opportunities that often lead to full-time employment at our company. As an intern, you will work alongside experienced professionals and gain insights that will benefit you as you advance in your career.

Benefits and Culture

Choosing a career at Caterpillar means more than just having a job. It means you're part of a team that values diversity and is committed to creating an inclusive environment. We offer competitive benefits to ensure the health and well-being of our employees and their families. These benefits include health insurance, retirement plans, and paid time off, alongside unique perks like professional development and diversity training programs.

Innovation and Leadership

Drive innovation and industry leadership as part of the Caterpillar team. We empower our employees to lead from their first day on the job, encouraging continuous improvement and career advancement. At Caterpillar, your ideas will shape the future of our business and the industries we serve.

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Prepare for Your Interview

Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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