Boyd Gaming Corporation

Digital Marketing Manager

Boyd Gaming Corporation • $80K — $95K *
Las Vegas, NV 89110In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or Information Technology preferred; relevant experience may substitute.
  • Salesforce Marketing Cloud experience is preferred.
  • Minimum of four years' experience in digital marketing, particularly with email campaigns.
  • Experience with direct/database marketing and CRM applications preferred.
  • Familiarity with casino and/or travel industries is a plus.
  • Knowledge of AMPscript, SQL, HTML, and CSS is beneficial.
  • Detail-oriented and highly organized individuals are ideal.
  • Ability to obtain necessary licenses and/or certifications is required.

Responsibilities

  • Manage the daily activities of a team of digital marketing professionals.
  • Oversee planning, execution, and optimization of digital marketing campaigns.
  • Provide strategic direction to align marketing campaigns with company goals.
  • Ensure accuracy and quality in all digital marketing initiatives.
  • Consult on best practices for property and corporate marketing teams.

Benefits

  • Opportunity to work in a dynamic environment in Las Vegas, NV.
  • Collaboration with a team of experienced digital marketing professionals.
  • Exposure to diverse marketing strategies within the casino and travel sectors.
  • Potential for professional development in digital marketing tools and applications.
Full Job Description
Job Description

THIS POSITION IS ON SITE IN LAS VEGAS, NV

We are seeking a dynamic and experienced Digital Marketing Manager who is responsible for overseeing the daily operation and execution of digital marketing campaigns.
  • Manage a team of digital marketing professionals' day to day activities.
  • Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
  • Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
  • Ensure accuracy and quality of all digital marketing campaigns.
  • Provide consultation and best practices for property and corporate marketing teams


Qualifications
  • Bachelor's degree in Business, Marketing, Information Technology preferred; significant recent and relevant work experience may be substituted.
  • Salesforce Marketing Cloud experience is preferred.
  • Minimum of four (4) years of experience with digital marketing including email campaigns strongly preferred.
  • Minimum of four (4) years of experience with direct/database marketing and CRM applications preferred.
  • Previous experience within the casino and/or travel industry a plus.
  • Knowledge of AMPscript, SQL, HTML and CSS a plus.
  • Must have an understanding of Digital Marketing Fundamentals.
  • Must be detail-oriented and highly organized.
  • Must be able to obtain/maintain any necessary licenses and/or certifications.

About Boyd Gaming Corporation

Boyd Gaming Corporation, together with its subsidiaries, operates as a multi-jurisdictional gaming company. It operates through three segments: Las Vegas Locals, Downtown Las Vegas, and Midwest & South. The company owns and operates 29 gaming entertainment properties located in Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania. Its portfolio includes hotels, casino, breweries, resorts, and spa. Boyd Gaming Corporation was founded in 1975 and is headquartered in Las Vegas, Nevada.
Learn more about Boyd Gaming Corporation
Size
15,114 employees
Market Cap
$5.6 billion
Industry
Hospitality & Recreation
Net Income
-$134.7 million
Founded
1975
5 Year Trend
+8.9%
Revenue
$2.1 billion
NASDAQ
BYD
* Ladders Estimates

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