Job Type
Full-time
Description
About the Role We're hiring a Digital Marketing Director to own our entire digital performance engine - the budget,
the channels, and the specialist teams and agency partners behind them - across both residential (B2C)
and commercial (B2B) segments. Success here is measured in numbers: lead volume, revenue growth,
and measurable ROI.
This is a hands-on, deeply technical seat for a leader fluent in Google Ads, Local Services Ads (LSAs),
SEO/GEO, and the fast-moving world of AI search. If you geek out over keyword strategy, bid mechanics,
ROAS, and LLM visibility, we want to talk. The role is primarily in-office at our Lafayette home office;
greater Lafayette area candidates are strongly preferred, with candidates from our other Louisiana
markets - Baton Rouge, New Orleans, Lake Charles, and Crowley - close behind.
What You'll Own Paid Media &Performance Growth- Full-funnel digital strategy across B2C and B2B - Google Ads, LSAs, paid search aggregators, display, and programmatic.
- The full marketing budget and its core KPIs: cost per lead, ROAS, conversion rates, and lead attribution.
- Seasonal campaigns timed to peak pest cycles across every market.
SEO, GEO & Local Search- SEO and Generative Engine Optimization (GEO) strategy, including visibility in Google AI Overviews, ChatGPT, Perplexity, and other LLM search results.
- Google Business Profiles and Apple Business Connect listings for every branch - local pack rankings, reviews, and map traffic.
Website, Email & Campaigns- Website strategy, development, and CMS optimization to support SEO/GEO, conversion rates, and multi-location needs.
- Email marketing programs - nurture, retention, and reactivation - with strong segmentation.
- Integrated campaigns, developed with the team on creative and messaging.
Attribution & Reporting- A marketing attribution system connecting CRM, call tracking, and all digital channels for accurate lead-source and ROI visibility.
- Performance reporting to leadership on channel performance, spend efficiency, and lead flow.
Team & Agency Management- Specialist teams and agency partners across paid search, SEO, analytics, and campaign execution.
- Evaluation and adoption of AI tools, platform updates, and new technology as search evolves.
#J&J
Requirements
What You Bring - 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics.
- 2+ years of client-side (in-house) experience preferred - home services experience is a plus.
- Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution.
- A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses.
- Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search.
- An owner's mentality - you want to own results, not just manage vendors.
- Greater Lafayette area candidates strongly preferred - this is a primarily in-office role at our Lafayette home office. Candidates in our other Louisiana markets (Baton Rouge, New Orleans, Lake Charles, Crowley) are also encouraged to apply.
