What You'll Do:- Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns.
- Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance.
- Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue.
- Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements.
- Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities.
- Collaborate with teams on landing page creation and optimization to enhance user experience and conversions.
- Lead client calls, delivering actionable insights and on-the-spot analysis.
- Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends.
- Lead the development, creation, testing, and implementation of innovative digital marketing strategies, tools, and campaigns to improve performance and keep clients ahead of industry trends.
- This role is primarily remote, but will require you to come into the office one time per month for a company-wide meeting.
Perks You'll Enjoy:- Time Off: 5 weeks of PTO
- Retirement Savings: Automatic 3% employer 401(k) contribution (after one year).
- Fun Extras:
- Themed office activity days and a casual work environment.
- Kindle Book Club to support continuous learning.
- Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.
- Health Benefits: Comprehensive insurance and supplemental benefits through our Section 125 plan.
What We're Looking For:- Bachelor's degree or equivalent experience.
- 10+ years of digital marketing experience (automotive experience a plus).
- Expertise in PPC, SEO, social media marketing, and analytics.
- Google Ads certification.
- Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word.
- Strong analytical skills to turn insights into results.
- Creative thinking and innovation in digital marketing offerings
You'll Shine If You Have:- Excellent verbal and written communication skills.
- A confident, engaging personality that fosters trust and rapport.
- Strong project management and organizational skills, with attention to detail and deadlines.
Are you ready to grow your career while making an impact? Join a team where your work drives results, your ideas are valued, and your potential has no limits. Apply now and let's create something extraordinary together!
