The Digital Growth & Revenue Lead owns the company's full-funnel digital revenue performance. This role is responsible for optimizing site-to-revenue conversion, CRM instrumentation, digital monetization initiatives, and continuous testing strategies to increase marketing-sourced pipeline and recurring revenue.
This role operates as a strategic growth engine for the company and partners directly with the President to drive measurable digital revenue expansion.
What You'll Do:Revenue & Funnel Ownership- Own full-funnel performance across the digital customer journey (Site 12 Lead 12 MQL 12 SQL 12 Opportunity 12 Revenue)
- Define and align MQL and SQL qualification criteria in partnership with Sales leadership
- Develop and track Marketing-Sourced Pipeline % as a key revenue metric
- Build and maintain multi-touch attribution models across campaigns and digital channels
- CRM & Data Infrastructure
- Lead CRM instrumentation and campaign tracking architecture
- Ensure accurate data flow between website, chat platforms, marketing automation, and CRM systems
- Develop KPI dashboards and reporting frameworks for executive visibility
- Align digital analytics with revenue outcomes and pipeline performance
Digital Monetization- Drive digital monetization strategy for rental and service offerings, including quote flows and conversion optimization
- Expand self-service capabilities to reduce manual sales friction and increase efficiency
- Evaluate opportunities for subscription or recurring revenue models
- Optimize chat, automation, and digital engagement workflows to increase lead conversion
Testing & Optimization- Build and manage an A/B testing roadmap across digital properties
- Apply behavioral analytics and user journey insights to reduce funnel drop-offs
- Lead segmentation and messaging variant testing across campaigns
- Continuously optimize conversion rates across landing pages, campaigns, and product experiences
Cross-Functional Leadership- Partner with Sales, IT, Operations, and Finance to align digital initiatives with revenue goals
- Lead backlog prioritization for revenue-impacting digital features and improvements
- Ensure digital initiatives support acquisitions, integrations, and brand alignment
- Act as a change agent, driving adoption of digital strategies across departments
Required Skills/Abilities: - Strong background in B2B eCommerce or digital business environments
- Experience with subscription monetization strategies and digital revenue models
- Knowledge of enterprise system integrations and digital commerce platforms
- Ability to analyze UX performance and on-site behavioral analytics to identify optimization opportunities
- Proven ability to drive measurable revenue growth through digital initiatives
- Familiarity with enterprise commerce platforms such as SAP Commerce or Mirakl marketplace
- Experience working in B2B2B distribution environments
- Knowledge of Agile product ownership, backlog management, and cross-functional collaboration
- Ability to translate data insights into actionable digital strategy and commercial outcomes
Education and Experience:- 5+ years of experience in B2B eCommerce, digital commerce, or related digital business environments
- Master's degree required in Business Administration (MBA), Project Management, Data Analytics, Information Systems, or a related field
- Graduate-level coursework or experience in enterprise systems integration, digital transformation, or data-driven strategy
- Demonstrated ability to apply academic frameworks and strategic methodologies to real-world commercial results
Performance Metrics:- Increase Marketing-Sourced Pipeline %
- Improve site-to-MQL conversion rate
- Improve MQL-to-SQL conversion rate
- Increase rental digital lead volume
- Reduce cost per qualified lead
- Deliver measurable lift from A/B testing initiatives
Company Benefits- Competitive salary and performance-based incentives.
- Comprehensive medical, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off and company holidays.
- Opportunities for professional development, training, and certifications.
- Supportive and collaborative work environment.
