Digital Content Specialist

City & Borough of Juneau, AK

$170K — $188K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, journalism, communications, public relations, graphic design, or related field.
  • 2 years of experience in digital engagement, communications, or related fields.
  • Knowledge of graphic design and content creation.
  • Experience with social media management and digital strategies.
  • Ability to effectively communicate across multiple platforms.

Responsibilities

  • Develop vibrant digital content that aligns with city priorities.
  • Enhance social media presence and engagement strategies.
  • Coordinate and manage the city’s content pipeline.
  • Facilitate collaboration with city departments for consistent messaging.
  • Implement digital tools and new website features to improve accessibility.

Benefits

  • 12 paid holidays per year.
  • Excellent health insurance coverage including medical, dental, and vision.
  • Generous paid leave policy including parental leave.
  • Access to wellness programs and fitness discounts.
  • Employer contributions toward dependent care.
Full Job Description
Salary: $82,192.50 - $90,636.00 Biweekly
Location : Juneau
Job Type: Full-Time
Job Number:
Department: Administration
Opening Date: 08/06/2026
Closing Date: 8/20/2026 4:30 PM Alaska
Position Number: 102039
Bargaining Unit: Unrepresented
Pay Range: 19
Hours Per Week: 37.5
Telework Availability: A hybrid (i.e., 3 days in office/2 days working from home) arrangement may be available once eligibility criteria is met.

Description
The City and Borough of Juneau is seeking an experienced, organized, and entrepreneurial Digital Content Specialist to join the Communications & Engagement team!

The successful applicant for this new position will develop and coordinate informative content creation across city departments, assist with deployment of new digital tools, lead email communication efforts, enhance the City's social media presence, and develop digital channels - including a new CBJ website - to enhance public outreach and participation. If you're passionate about creating engaging and accessible online content and supporting community conversation, we'd love to hear from you!

WHO WE ARE LOOKING FOR
A successful candidate in this position will possess the understanding and/or experience noted below.
  • Principles, practices, and methods of digital engagement and communications techniques.
  • Demonstrated quality graphic design and content creation skills.
  • Understanding of website best practices for accessible content creation and organization.?
  • Demonstrated experience creating and managing a dynamic social media presence.
  • Capacity for clear and efficient communication of information and ideas through different communication channels.
  • Passion for identifying new and different approaches to situations, problems, and opportunities.
  • Experience tracking community engagement, growth, and measure effectiveness of communication strategies.?
  • Project management experience, including facilitation of proactive coordination with other divisions, departments, and outside agencies.
  • Management of time and resources efficiently to complete work tasks under demanding and competing deadlines and priorities.
  • Proficient use of the computer equipment and software specific to the responsibilities of the position.
  • Ability to adapt effectively to changes, adjusting behavior to evolving circumstances, and embrace new ideas and diverse perspectives.


THE BENEFITS OF JOINING OUR TEAM

In this position you will receive a competitive salary package that includes the opportunity for regular pay increases, 12 paid holidays a year, an excellent health insurance program that includes medical, dental, vision and orthodontia care options, paid leave and retirement credit through PERS (Public Employees' Retirement System), and a 457(B) deferred compensation program.

We value the health and well-being of our employees. The CBJ provides free parking or a free bus pass, employer contributions to dependent care, paid parental leave, paid time off for parent teacher conferences, the ability to participate in a robust wellness program that includes free entry to CBJ recreational centers and discounts to local fitness programs, free annual health screenings, free flu shots, free classes, challenges and webinars on healthy living to assist you with achieving work/life balance.

WORKING HOURS AND LOCATION

This position works (Monday through Friday) 8:00 am - 4:30 pm and may need to be available some evenings to document and support public meetings or events. Your office would be located in downtown Juneau in City Hall.

Typical Responsibilities
Under general direction from the Communications and Engagement Director, the Digital Content Specialist is responsible for creating, managing and optimizing dynamic, engaging and accessible digital multimedia content, such as graphics, video and interactive tools, that aligns with the City's priorities of transparency and accessibility. This role involves timely storytelling through video and social content, monitoring online engagement, and refining content strategies to enhance public outreach and participation. The Digital Content Specialist will be integral to the design, production and content management of a new CBJ website.

This position is responsible for coordinating and assembling the City's digital content pipeline, including social media content management, brand enforcement, email newsletter templates, and website news updates. As such, the Digital Content Specialist collaborates with city departments to ensure consistent messaging, branding and timely dissemination of important information. This role is key to fostering civic participation and enhancing the visibility and accessibility of city government through consistent, clear, engaging and inclusive communications.

Minimum Qualifications
Education: Bachelor's degree in marketing, journalism, communications, public relations, graphic design, or a related field; AND

Experience: Two (2) years of experience in digital engagement,?communications, digital design, content production, social media management, marketing, or a related field. Project Management experience is highly desirable but is not required.

OR

Substitution: Four years of professional level experience in digital engagement,?communications, graphic design, content production, social media management, marketing, or a related field may substitute for the required education and experience listed above. Project Management experience is highly desirable but is not required.
Additional requirements: Valid Driver's License.
Supplemental Information
ADDITIONAL REQUIRED INFORMATION

A cover letter and at least one relevant work sample is required to be included with the application. Work samples may include examples of video, social, web, email or graphic design work.

HIRING MANAGER CONTACT INFO
Hiring Manager: Ashley Heimbigner
Phone Number: 907-586-5240
Email: [email protected]
Please read the below information carefully to ensure your application submission meets all submittal requirements.

Education
If you are using education to meet the minimum qualifications, you must document your education in your application, and you may be required to provide transcripts.

Work Experience
If you are using work experience to meet the minimum qualifications, you must document your work experience in the application.

If your application does not support minimum qualifications, you may not advance to the interview and selection phase of the recruitment.

NOTE: Attaching a resume or curriculum vitae is not an alternative to filling out the application in its entirety. Noting "see resume or CV" or any similar response on any portion of your application may lead to a determination that your application is incomplete and removal from consideration for this job posting.

Application Assistance

For questions regarding application submission or system operation errors, please visit: If your question is not answered in the FAQ, you may contact the Department of Human Resources & Risk Management at (907) 586-5250 or [email protected].

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