Digital Communications Manager

Merck Group • $85K — $128K *
Boston, MA 02115In-Person
Healthcare
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Media, Communications, Marketing, Business, or related field.
  • 2+ years experience in digital communications within healthcare or life sciences agency.
  • Fluency in a language other than English is a plus.
  • Hands-on experience managing corporate websites and social media content.
  • Exposure to compliance-led content workflows in regulated industries.

Responsibilities

  • Own day-to-day management of US social media channels and corporate website.
  • Execute the AEO strategy for optimal brand representation across AI models.
  • Create and distribute engaging content for digital campaigns, ensuring alignment with goals.
  • Analyze social media and website performance metrics to inform strategy.
  • Collaborate with cross-functional teams to ensure compliant and timely content delivery.
  • Research digital communication trends and propose innovative strategies.
  • Manage relationships with creative agencies and ensure project delivery meets brand standards.

Benefits

  • Health insurance coverage for employees.
  • Paid time off (PTO) for work-life balance.
  • Retirement contributions to support future savings.
  • Incentives such as performance-based bonuses may be available.
Full Job Description
Your Role:

EMD Serono is hiring a Digital Communications Manager. In this role you will own two connected capabilities: the corporate website and social media. The role sits within the Company's Healthcare Global Social Media & External Positioning Team working closely with all communications colleagues as well as commercial and medical teams.

Responsibilities:
  • US Channel & Website Ownership - Serve as the day-to-day owner of EMD Serono's US social media channels and the Company's Healthcare's corporate website, ensuring content is current, compliant, and aligned with global brand standards.
  • AEO & LLM Visibility Strategy - Execute the Company's Healthcare's Answer Engine Optimization strategy, owning the approach to how the brand is cited, represented, and discovered across AI models.
  • Content Creation & Campaign Execution - Develop social and digital content for global and US channels, execute campaigns end-to-end, manage community engagement, and support the localization of digital communications initiatives across therapeutic areas.
  • Performance Analysis & Reporting - Track and analyze social media, website, and LLM performance metrics, translating data into actionable insights and regular reporting to assess campaign effectiveness and inform future strategy.
  • Cross-Functional Collaboration - Work closely with Communications, Commercial, Medical, and MLR teams to ensure content is strategically aligned, compliantly approved, and delivered on time across all channels.
  • Digital Landscape Research & Innovation - Stay current on developments in digital communications, AI search and platform evolution - proactively bringing recommendations and test-and-learn proposals to the team.
  • Governance & Compliance - Ensure all content and channel activity adheres to the Company's Social guidelines, MLR approval processes, platform policies, and relevant regulatory requirements.
  • Agency & Vendor Coordination - Manage day-to-day relationships with creative, content, and digital agency partners, briefing work, reviewing outputs, and ensuring delivery is on brief, on brand, and on schedule.


Who You Are:

Minimum Qualifications:
  • Bachelor's degree in Media, Communications, Marketing, Business or other discipline
  • 2+ years of experience in digital communications at a healthcare or life sciences communications agency


Preferred Qualifications:
  • Fluency in a language other than English
  • Demonstrable experience managing or contributing to corporate websites - content updates, SEO basics, CMS platforms
  • Hands-on experience with social media management and content creation across LinkedIn, Instagram, Facebook, and/or YouTube
  • Familiarity with paid social campaign execution and performance reporting
  • Exposure to regulated industries (pharma, healthcare, financial services) and an understanding of compliance-led content workflows
  • Strong written communication skills - you can translate complex scientific or corporate content into clear, engaging, audience-appropriate language
  • Analytically minded - comfortable working with data, interpreting performance metrics, and making evidence-based recommendations
  • Curious about AI and emerging technology - you follow developments in generative AI, LLMs, and AI search with genuine interest
  • Organized and process-driven - you can manage multiple workstreams, deadlines, and stakeholders simultaneously
  • Collaborative by nature - you work well across functions and are comfortable navigating complex organizations
  • Proactive and self-starting - you bring ideas and solutions, not just questions
  • Familiarity with social media management platforms (Sprinklr experience is a plus)
  • Basic knowledge of CMS platforms and basic web content management
  • Experience with or strong interest in AI search tools and GEO/AEO concepts


Pay Range for this position: $85,400 - $128,000

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.

RSREMD

About Merck Group

Merck Group Careers

There has never been a more opportune time to join Merck Group, a leading science and technology company in healthcare, life science, and performance materials. Merck Group offers a plethora of job opportunities that cater to a variety of skills and professional aspirations, making it an ideal environment for both seasoned experts and those at the start of their career journey.

Work You’ll Do

At Merck Group, every team member contributes to breakthrough innovations in healthcare, life sciences, and electronics. The company's commitment to diversity and innovation fuels its leadership in various sectors, driving growth and transformation globally. Merck Group’s career paths are diverse, offering positions that challenge individuals to use their skills in new ways every day, supported by robust training programs and development opportunities.

Explore Job Opportunities and Growth

Merck Group is not just about jobs; it's about building a career. With a vast array of positions, from research and development to marketing and sales, the company is keen on hiring and nurturing talent to lead industry transformation. Merck Group’s dedication to professional growth is evident in its comprehensive benefits package and performance management processes that aim to maximize individual potential.

Internship Programs

Starting with an internship at Merck Group can be a pivotal step in securing a prosperous career. Interns gain invaluable industry experience, working alongside seasoned professionals and engaging in projects that offer real-world applications of their studies. Internships often lead to full-time employment opportunities, providing a seamless transition from education to professional employment.

Inclusive Culture and Leadership

Merck Group is proud of its inclusive culture that embraces diversity and fosters an environment where all employees can thrive. The company’s leadership is committed to creating a workplace where diverse ideas lead to innovative outcomes. Merck Group also offers diversity training to ensure all team members are equipped to contribute to the company’s inclusive goals.

Networking and Professional Development

Employees at Merck Group are encouraged to engage in networking and professional development activities that enhance their career trajectories. The company hosts various networking events, workshops, and seminars that are designed to hone skills and foster connections within the industry. Leadership development programs are also a cornerstone, preparing employees for future roles of increased responsibility.

Stay Connected with Merck Group Careers

Interested candidates can explore open positions that match their skills and interests through the Merck Group careers page. The company values curious, creative, and solution-driven team players who are eager to make an impact.

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READ CAREERS BLOG

Merck Group is continuously looking for individuals who are ready to drive innovation and lead in the global marketplace. Whether through full-time positions, internships, or leadership roles, Merck Group offers a career path filled with opportunities for growth, learning, and leadership.
Learn more about Merck Group
Industry
Pharmaceuticals & Biotech
* Ladders Estimates

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