Position:

Digital Business Development Manager (Digital Sales Specialist Role)

Location:

OKC or Tulsa

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it's time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, "Whatever it Takes!" through our mindset competencies below:

Adapt: Effectively embrace new situations and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Position Summary

The Digital Business Development Manager is responsible for growing Crawford's digital business by identifying opportunities where digital solutions can create value for our customers. Working closely with sales teams and customers, this role helps improve how customers buy, manage inventory, track projects, and do business with Crawford. Through partnership with Digital Operations and Material Solutions, the role drives customer adoption, strengthens relationships, and supports long-term growth across Crawford's digital solutions products.

Responsibilities

Business Development & Growth

• Find and develop digital opportunities within the sales pipeline that drive revenue and strengthen customer relationships.
• Review projects, bids, and customer's needs to identify where digital solutions can create value.
• Partner with sales teams to build account plans and position Crawford's digital tools as a competitive advantage.

Customer Solutions & Adoption

• Work with customers to understand their purchasing, inventory, project, and ordering processes and recommend solutions that improve efficiency and visibility.

• Support customer meetings, presentations, site visits, and proposals by demonstrating the value of Crawford's digital platform.
• Partner with Material Solutions and Digital Operations teams to deliver successful implementations and grow customer adoption of digital solutions.

Training, Support & Performance

• Train and support sales associates on digital tools, customer value, and opportunity identification.
• Track digital revenue, adoption, and conversion results while sharing customer feedback and improvement opportunities with leadership and key stakeholders.

Qualifications

• Bachelor's Degree preferred
• Electrical Distribution Industry a plus
• 3-5 years in eCommerce, digital business, digital marketing, or marketing technology
• Sales experience strongly preferred

Additional Requirement

• Ability to travel 60% of the time, sometimes overnight

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs

• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share!