Position SummaryThe Destination Seller is a customer-focused, revenue-generating sales professional responsible for supporting the acquisition and conversion of group business while delivering exceptional destination experiences for prospective meeting planners. This role serves as a key liaison between Sales, Revenue Management, Catering, Operations, and external partners to ensure a seamless customer journey from inquiry through site inspection and booking.
The Destination Seller is responsible for coordinating and executing customized site visits, managing key house accounts, developing local partnerships, serving as the primary liaison with Destination Management Companies (DMCs), and identifying incremental business opportunities that enhance the resort's value proposition. This position plays a vital role in increasing group sales conversion, strengthening client relationships, and promoting the resort as the premier meetings destination in Napa Valley.
Essential Duties & ResponsibilitiesSales Support & Business Development- Respond promptly to inbound group sales inquiries and Requests for Proposal (RFPs) to maximize conversion opportunities.
- Support the Sales team by preparing proposals, presentations, contracts, and client correspondence.
- Coordinate with Revenue Management to ensure pricing, availability, and business opportunities align with commercial strategy.
- Manage assigned house accounts, including but not limited to LG, maintaining strong client relationships and identifying opportunities for repeat and incremental business.
- Conduct proactive prospecting within assigned markets and generate new local business opportunities through networking and relationship building.
- Participate in business review meetings and contribute to sales strategy discussions.
Destination Experience & Site Inspections- Plan, coordinate, and execute exceptional site inspections for meeting planners and prospective clients.
- Develop customized itineraries showcasing guestrooms, meeting space, dining venues, resort amenities, and local experiences.
- Script and lead engaging property tours that align with each client's meeting objectives.
- Coordinate guest room reservations, restaurant bookings, spa experiences, transportation, and personalized amenities for site visits.
- Prepare and distribute Site Alert documentation to ensure all departments are aligned on client expectations and schedules.
- Partner with Sales Managers and Executive Meeting Managers to conduct site inspections on their behalf when needed.
- Coordinate familiarization (FAM) trips for key clients and industry partners.
Local Partnerships & Market Engagement- Develop and maintain strong relationships with local businesses, wineries, attractions, transportation providers, and community organizations to enhance client experiences.
- Serve as the primary liaison with Destination Management Companies (DMCs), ensuring seamless coordination of off-site events, transportation, team-building activities, and destination experiences.
- Identify strategic partnerships that create incremental revenue opportunities and enhance the resort's competitive positioning.
- Represent the resort at local networking events, industry meetings, trade shows, and community organizations.
- Promote the resort as a premier destination for meetings, conferences, and incentive travel.
Client Relationship Management- Build long-term relationships with meeting planners, corporate clients, third-party planners, and local partners.
- Maintain accurate client records and activity within the property's CRM system.
- Provide exceptional customer service throughout the sales process.
- Respond to client inquiries and coordinate special requests in collaboration with operational departments.
- Resolve client concerns professionally and escalate issues when appropriate.
Collaboration & Internal Communication- Work closely with Sales, Revenue Management, Catering, Conference Services, Operations, Marketing, and Finance to ensure seamless execution of client experiences.
- Participate in weekly sales meetings, business reviews, and commercial strategy discussions.
- Communicate effectively across departments to ensure operational readiness for site inspections and client visits.
- Assist with special projects, sales initiatives, and promotional campaigns as assigned.
QualificationsEducation- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
- Equivalent hospitality sales experience may be considered.
Experience- Minimum of 2-4 years of hospitality sales, catering, event management, or destination marketing experience.
- Luxury resort or hotel experience preferred.
- Experience conducting site inspections and working with meeting planners is highly desirable.
- Experience working with Destination Management Companies (DMCs) and local hospitality partners preferred.
- Knowledge of group sales processes and CRM systems.
Knowledge, Skills & Abilities- Strong sales and relationship-building skills.
- Excellent written and verbal communication abilities.
- Outstanding presentation and public speaking skills.
- Exceptional organizational and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong negotiation and problem-solving skills.
- Ability to create memorable customer experiences.
- Professional networking and business development capabilities.
- Understanding of luxury hospitality and group sales.
- Proficiency with Microsoft Office Suite and hotel CRM/Sales systems (Delphi or similar preferred).
Salary range: $80K -$86K annually
