Design Strategist Responsibilities Lead or serve as a key contributor across all phases of strategy projects - from client alignment and context-setting through insight development, opportunity identification, and go-to-market support Drive research workstreams end-to-end, including crafting research plans, conducting qualitative and quantitative consumer/user research, and synthesizing findings into meaningful, non-obvious insights Develop visual frameworks, opportunity maps, and strategic narratives to clearly articulate pain points, whitespace, and ideas to both internal teams and client stakeholders Generate and validate ideas for new products, services, and experiences using quantitative and qualitative approaches that balance consumer desirability, business viability, and technical feasibility Act as a strategic advisor during implementation - owning the intended experience vision and collaborating with developers, solution architects, and designers to ensure strategic intent is delivered Run client workshops, contribute meaningfully in client meetings, and create compelling, polished presentations tailored to executive and cross-functional audiences Work cross-functionally within a multidisciplinary team, balancing independent ownership of workstreams with close collaboration across design, engineering, data, and business strategy disciplines Actively engage with and apply AI tools and emerging technologies to enhance research, ideation, and strategy development processes Requirements Demonstrated experience leading user research programs and translating findings into actionable insights Strong command of design thinking methods, ideation and brainstorming techniques, sketching, prototyping, and concept visualization BA/BS or post-graduate degree in a design or creative field (e.g., design, art), a behavioral field (e.g., anthropology, psychology), or an analytical field (e.g., engineering, business, economics) Excellent client-facing communication and presentation skills; comfortable presenting to and facilitating workshops with senior stakeholders Openness and enthusiasm toward AI tools and experimentation; prior experience using AI in a research, strategy, or content context is a plus Willingness to travel approximately once per month, primarily domestic US (occasional international travel may be required)