Qualifications

• 8+ years of B2B marketing experience, focusing on demand generation and campaign management.
• Hands-on expertise with Marketo for lifecycle and nurture programs; Salesforce proficiency required.
• Experience in financial services, particularly with analysts and consultants influencing technology decisions for FIs.
• Demonstrated success in running integrated campaigns that generate measurable pipeline outcomes.
• Strong relationship-building skills with the ability to engage executives and partners confidently at events.
• Willingness to travel for relationship cultivation with analysts and partners.
• Exceptional project management capabilities to oversee multiple initiatives simultaneously.

Responsibilities

• Own end-to-end execution of integrated marketing campaigns across various channels.
• Design and manage targeted Marketo lifecycle and nurture programs for named accounts.
• Maintain segmented audiences and convert unworked signals into actionable plays with BDRs.
• Serve as a primary marketing liaison for strategic partners in co-marketing initiatives.
• Create partner-facing playbooks and materials for effective positioning of MX solutions.
• Manage relationships with major industry analysts and consultants, facilitating briefings and inquiries.
• Analyze and report on SQL growth, pipeline contributions, and marketing ROI, refining strategies based on insights.

Benefits

• Company-paid meals on-site to foster a collaborative environment.
• Access to a sports simulator and gym for wellness and recreation.
• Dedicated spaces such as a mother's lounge and meditation room for employee comfort.
• Encouragement of in-office collaboration and project kick-offs for enhanced teamwork.
• Opportunity to engage with a diverse and talented team in an inspiring office setting.