Demand Generation Manager, Events & ABMHybrid • Boston, MA (2 days onsite)About the roleSkedda is hiring a Demand Generation Manager to own the experiential side of our demand engine: our events, webinars, ABM, and gifting programs. A core part of the Workplace Marketing team, you'll report to the Sr. Director of Growth Marketing and serve as the connective tissue between Marketing and Outbound Sales.
We're looking for someone who can blend experiential creativity with a pipeline-driving mindset - running the kind of programs that get remembered and book meetings, from an ICP-filled suite at an NBA game, to a webinar people actually clear their calendar for, to a gift they can't stop talking about.
What you'll own- Experiential events program. We're focused on hosting strategic, small-scale events like booked suites at NBA and MLB games (rather than booths at large tradeshows). You'll own the full program, from strategy to venue booking to day-of execution to supporting Outbound on list building, invites, and follow-up.
- Webinar program. Own the demand engine behind our webinar program, including promotion, registration, outbound team support, and reporting. Partner with Product Marketing on product webinars and Content Marketing on thought leadership webinars.
- Gifting program. Run creative gifting campaigns that build mindshare and drive pipeline. This is a place to take big swings: how might we send something so unexpected and delightful, they'll tell their dentist (and book a meeting)?
- Account Based Marketing (ABM). Partner closely with Outbound team on account selection, personalized outreach, and building campaigns around intent signals that flag when an ICP account is in-market.
- Room to flex. We shape roles around standout strengths - so if you also bring real depth in SEO/GEO, paid ads, lifecycle marketing, or something else, there's flexibility to make tradeoffs on where your role would focus.
What we're looking for- 3-5+ years in demand generation, growth marketing, event marketing, field marketing or B2B SaaS marketing, with a proven track record of contributing to pipeline.
- A creative, results-focused marketer who's equally comfortable dreaming up a delightful gifting campaign as coordinating an invite-only hibachi dinner.
- Direct experience planning and executing events and/or webinars, owning the budget, timelines, and coordination end-to-end.
- An exceptionally organized communicator who can juggle multiple programs and stakeholders at once without missing a timeline or an email.
- A data-confident marketer who can analyze their own results and partner with RevOps to build the reports that show how their programs contribute to pipeline and revenue.
- Tech stack experience (nice to have, not required): Hands-on experience with Hubspot, and working knowledge of intent platforms like Common Room.
- A team player who makes others better through support and collaboration - someone energized by a low-ego group that loves bouncing ideas around and solving problems together.
Benefits- Competitive salary, benefits package, and paid time off
- Hybrid schedule, with two-days per week in our vibrant office in Downtown Boston
- Creative and collaborative work environment
- Direct exposure to the leadership team across departments
- Ability to drive strategy and outcomes for a growing tech company
