Curana Health

Demand Generation Manager

Curana Health • $90K — $120K *
US-AnywhereRemote in United States
Healthcare
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
  • 5-8 years in demand generation, growth marketing, or B2B marketing, preferably in healthcare or a regulated industry
  • Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
  • Proven track record executing targeted marketing campaigns for specific accounts or segments
  • Experience with content program development, including SEO (familiarity with AI strategies is a plus)
  • Comfortable utilizing AI tools for content and insights while recognizing when human input is vital
  • Experience managing marketing/media partnerships with a result-driven approach
  • Highly organized with the capability to juggle multiple projects
  • Self-starter who excels in a self-directed work environment

Responsibilities

  • Own paid digital campaigns across key platforms like LinkedIn and industry channels
  • Build and execute targeted campaigns focused on high-value accounts
  • Establish and manage systems for tracking and reporting paid marketing performance
  • Maintain relationships with marketing and advertising partners to ensure effective campaign execution
  • Develop and expand a social influencer program featuring relevant healthcare content creators
  • Regularly track and report on critical demand generation metrics
  • Coordinate submissions and engagements for industry conferences
  • Collaborate with Business Development to ensure effective lead routing and follow-up
  • Create detailed monthly and quarterly performance reports for marketing and executive teams

Benefits

  • Opportunity to lead impactful marketing initiatives with clear business outcomes
  • Collaborative work environment with cross-functional team interaction
  • Flexibility to manage campaigns autonomously
  • Chance to innovate with digital marketing tools and strategies
  • Professional development opportunities in a fast-paced industry
  • Travel opportunities for partnership activations and industry events
Full Job Description
Summary

The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing campaigns. This is a highly impactful individual contributor role where you will own campaign execution, performance tracking, and channel strategy. This role is ideal for someone who enjoys both strategy and hands-on execution in a fast-paced, growth-focused environment.

In this role, you will build and run paid digital campaigns, lead targeted outreach to high-value accounts, and create clear reporting to measure performance and drive continuous improvement. You will work closely with Business Development, Partner Success, and Clinical Operations to turn marketing efforts into measurable business impact.

Essential Duties & Responsibilities

  • Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications
  • Build and run targeted campaigns focused on high-value accounts (ABM)
  • Set up and manage systems to track and report on paid marketing performance
  • Manage relationships with marketing and advertising partners to ensure campaigns run effectively
  • Build and grow a social influencer program, including healthcare providers and caregiver content creators
  • Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis
  • Coordinate speaker submissions and participation for industry conferences
  • Partner with Business Development to ensure leads are routed, scored, and followed up effectively
  • Create clear monthly and quarterly reports for marketing and executive leadership


Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
  • 5-8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required
  • Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
  • Experience executing targeted marketing campaigns for specific accounts or customer segments
  • Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)
  • Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed
  • Experience managing marketing or media partnerships with a focus on measurable results
  • Highly organized and able to manage multiple projects at once
  • Self-starter who thrives in an autonomous environment
  • Ability to travel occasionally (up to 15%) for partnership activations and team meetings

About Curana Health

Curana Health Careers

There has never been a more opportune time to join Curana Health, a leader in the healthcare industry, renowned for innovation and commitment to enhancing patient care. Curana Health offers a variety of job opportunities that cater to a diverse range of skills and professional interests.

Work You'll Do

At Curana Health, the team is dedicated to transforming healthcare through outstanding service, cutting-edge technology, and accessible treatment. Joining Curana Health means being part of a culture that values diversity and leadership, fostering an environment where every team member is empowered to contribute to their full potential.

Explore Curana Health's Employment Opportunities

Curana Health is building a robust team to drive growth and innovation in healthcare. The company offers positions that challenge individuals to master their professional skills while contributing to meaningful projects that make a real difference.

Engage in Innovative Work

Curana Health is home to a wide array of professionals, from clinical experts to technology enthusiasts, all collaborating to push the boundaries of what's possible in healthcare. The company is a place where innovation meets practical application, creating a dynamic work environment.

Experience Professional Growth and Development

Curana Health is committed to the professional growth of its employees, offering unparalleled opportunities for career advancement and personal development. Whether through leadership training, diversity initiatives, or continuing education, team members at Curana Health have access to the tools they need to succeed.

Benefits of Joining Curana Health

Employees at Curana Health enjoy a comprehensive benefits package that supports both their professional and personal lives. From health and wellness programs to competitive retirement plans, Curana Health invests in its team's well-being.

Internship Programs

Curana Health's internship programs offer a springboard for those beginning their careers, providing hands-on experience in a supportive and challenging environment. Interns gain valuable industry knowledge and networking opportunities that are integral to their professional journey.

Join the Curana Health Team

Curana Health is actively hiring and looking for individuals who are passionate, curious, and driven to excel. Explore open positions that match your skills and interests on the Curana Health Careers page. Prepare your resume, sharpen your interview skills, and take the first step towards a rewarding career at Curana Health.

Stay Connected with Curana Health Jobs

Keep up to date with the latest job alerts, company news, and career tips from Curana Health. Personalize your subscription to receive updates that align with your career preferences and explore the exciting opportunities that await at Curana Health.

READ CAREERS BLOG

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Learn more about Curana Health
Size
501 employees
Industry
Healthcare
* Ladders Estimates

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