Role Summary:The Dealer Development Manager is responsible for the growth, expansion, and optimization of the company's dealer network. This role develops and executes strategies to recruit, onboard, activate, and support high-performing dealers while ensuring strategic market coverage and long-term revenue growth.
The Dealer Development Manager serves as the owner of the dealer expansion pipeline and is accountable for achieving dealer recruitment, activation, and performance objectives.
Key Responsibilities:Dealer Network Expansion- Identify target territories and dealer coverage gaps.
- Develop and maintain a dealer recruitment pipeline.
- Prospect, qualify, and recruit new dealer partners.
- Lead dealer contract negotiations and onboarding activities.
- Manage dealer activation plans to ensure successful market entry.
Dealer Performance & Development- Monitor dealer sales performance and engagement.
- Conduct dealer business reviews and performance assessments.
- Develop improvement plans for underperforming dealers.
- Coordinate dealer training and support initiatives.
- Promote best practices across the dealer network.
Strategic Territory Management- Analyze market opportunities and competitive dealer coverage.
- Recommend expansion priorities and growth strategies.
- Maintain territory maps and market coverage plans.
- Support market penetration initiatives in underserved regions.
Sales Training & Growth Planning- Partner with Regional Sales Managers to identify growth opportunities.
- Support strategic account development through dealer channels.
- Work directly with dealer sales teams on Diamond product training.
- Participate in annual sales planning and forecasting activities.
- Collaborate with marketing on lead generation and dealer support programs.
Key Performance Indicators (KPIs)Dealer Expansion- New dealers recruited
- New dealers activated
- Time-to-activation
- Dealer retention rate
Revenue Growth- Revenue generated by new dealers
- Revenue growth within dealer network
- Revenue Capacity Index growth
Territory Coverage- Coverage gaps closed
- Strategic territories staffed
- Market penetration improvements
Dealer Engagement- Dealer training completion
- Dealer business reviews completed
- Dealer satisfaction and participation metrics
Required Skills/Abilities:- 10+ years of sales, channel management, dealer development, or business development experience.
- Experience managing dealer, distributor, or channel partner networks.
- Strong negotiation and relationship-building skills.
- Experience operating agriculture or farm equipment preferred.
- Ability to analyze territory opportunities and market trends.
- Experience with CRM systems, sales reporting, and performance management.
- Excellent communication and presentation skills.
- Must be action oriented with a strong sense of urgency.
- Up to 50% travel may be required.
- Location and Hours
- Location: 350 E 60th Street North
- Hours: 8:00-5:00
- Days: Monday-Friday
