Cornerstone Building Brands, Inc.

Customer Marketing Specialist

Cary, NC 27513In-Person
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 2-4 years of marketing experience in retail, distribution, or trade-channel contexts
  • Preferred experience administering MDF/co-op programs
  • Understanding of new construction, repair and remodel industries, and retail/lumberyard distribution channels
  • Proven record in executing successful local market and account-based marketing initiatives
  • Proficient in marketing tools and software applications

Responsibilities

  • Execute account-based marketing tactics for key retail and lumberyard accounts
  • Administer MDF and co-op programs while ensuring compliance with guidelines
  • Maintain and apply customer playbooks for consistent marketing execution
  • Act as the primary marketing liaison for strategic channel accounts
  • Implement field-level rollout of sales enablement tools and materials
  • Partner with sales teams to activate marketing programs in local markets
  • Coordinate customer events, managing logistics and on-site support
  • Drive local market activation initiatives for increased engagement at the branch level
  • Support branch merchandising initiatives and product launches based on sales audits

Benefits

  • Medical, dental, and vision benefits starting day 1
  • 401k plan with company contributions
  • Paid time off (PTO) and paid holidays
  • Flexible spending accounts (FSA)
  • Life insurance coverage
  • Long-term and short-term disability (LTD, STD) insurance
  • Employee Assistance Program (EAP)
  • Discount programs available
  • Tuition reimbursement for further education
  • Training and professional development opportunities
Full Job Description
Job Description

Account-Based Marketing & Program Administration
  • Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
  • Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
  • Maintain and apply customer playbooks to guide consistent account-level marketing execution
  • Act as the key marketing point of contact for strategic channel accounts

Field & Sales Enablement
  • Execute field-level rollout of sales enablement tools and materials
  • Partner with sales teams to implement marketing programs and support local market activation

Event & Local Market Activation
  • Coordinate and execute customer events, including planning logistics and on-site support
  • Implement local market activation initiatives to drive engagement and demand at the branch/account level

Branch Merchandising & Product Launch Support
  • Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
  • Support product launch execution at the branch/account level, including merchandising and in-market rollout


Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
  • Experience administering MDF/co-op programs preferred
  • Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
  • Proven track record of executing successful local market and account-based marketing programs
  • Proficiency in marketing tools and software applications


Additional Information

The US base salary range for this full-time position is $75,000 - $90,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

About Cornerstone Building Brands, Inc.

Cornerstone Building Brands, Inc. is a leading manufacturer of exterior building products in North America. The company provides residential and commercial customers with an extensive portfolio of products that includes windows, doors, siding, metal roofing, stone veneer, and other complementary products. Cornerstone Building Brands has a broad distribution network that includes more than 20,000 dealers and distributors, as well as a growing direct-to-consumer platform. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact, including the use of recycled materials and the development of energy-efficient products.
Learn more about Cornerstone Building Brands, Inc.
Size
21,700 employees
Market Cap
$3.1 billion
Industry
Net Income
-$482.7 million
5 Year Trend
+25.8%
Revenue
$4.6 billion
NASDAQ

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