About the Role
The Customer Marketing Manager is the owner of Stord's customer communications engine and customer storytelling motion. You will own critical pillars of our go-to-market motion including the customer & prospect gifting program, customer communications, case study program, and the customer advocacy program that turns wins into pipeline fuel.
You have enough experience to hit the ground running and work independently - but you're still building your playbook and hungry to grow. You know how to get things done cross-functionally and don't need a lot of direction to execute.
A customer-first mindset is core to how you operate. You absorb customer insights, bring the voice of the customer into everything you build, and make sure marketing speaks to what customers actually care about. You'll partner closely with content writers, product marketing, demand gen and the CX team to ensure all communications and content ladder up to our GTM messaging and positioning frameworks.
What You'll DoCustomer & Prospect Gift Program- Build and own a scalable, strategic gifting program that creates meaningful experiences, strengthens customer and prospect relationships, and delivers memorable engagement across every stage of the journey.
- Own Sendoso gifting platform and gifting inventory
Customer Communications & Campaigns- Own email marketing strategy and execution - including customer newsletter and campaign/product launch/event emails
- Ensure all communications align with the messaging and positioning framework set by product marketing
- Work with sales and CX team to build and run upsell/cross-sell/expansion campaigns
Customer Storytelling- Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
- Partner with CX, content writers and the brand/design team to develop compelling customer stories - you drive the strategy and process, not the content creation
- Build and manage a library of proof points - logos, quotes, case studies - that support Sales and Marketing
- Surface customer narratives that reinforce brand positioning and GTM value propositions
Cross-Functional Execution- Drive awareness and pipeline growth for new product and feature launches
- Support product marketing to ensure comms and content align with GTM messaging and positioning frameworks
- Ingest and apply VoC insights - absorb what you're hearing from customers and surface those signals back to the team to inform content and campaign strategy
- Partner with the broader marketing team on integrated campaigns
- Support internal enablement to build customer loyalty and retention
- Partner with Sales and Customer Success on cross-sell and upsell opportunities
- Set up and improve attribution frameworks and marketing operations
- Manage multiple programs and workstreams simultaneously with strong project discipline
What You'll NeedCritical Competencies- 5-7 years of customer marketing experience; 7-10 years of total professional experience ideal
- Proven track record marketing to B2B customer audiences and driving measurable pipeline impact - SaaS or ecommerce background strongly preferred
- Customer-centric mindset - you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
- Strong program and project management skills - you can manage multiple workstreams, stakeholders, and timelines without losing momentum
- Comfortable operating under ambiguity - you define structure where it doesn't exist
- Strong ownership mentality: you set direction, drive execution, and own outcomes end-to-end
- Data-driven mindset - you use metrics to inform decisions and optimize continuously
- Familiarity with Salesforce and Vitally or similar
Travel- The ideal candidate will be able to travel to the Atlanta office 2x days a month
