About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.

Key Job Responsibilities

Strategy 

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
• Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.

Content

• Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.

Execution

• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels 
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics 
• Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns 
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
• Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics 

Demonstrates Foundational Proficiency within the following Key Competencies

Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).

• Customer Understanding- I’m always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• One year of marketing experience or an MBA
• 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Additional Desired Candidate Qualifications & Experience

• Marketing experience in relevant industries
• Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Demonstrated experience building brands and generating demand among consumers, patients, caregivers or other consumer audiences.
• Open to relevant experience from consumer brands, digital-native companies, agencies, consumer health/health tech, devices, CPG, retail/e-commerce, technology and pharma.

Location

• This position is based in South San Francisco, CA
• Relocation assistance is not available at this time.

The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900 USD Annual.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.