Job Brief:

We're seeking a CRO Strategist to fulfill a vital role in the delivery of CRO projects, from identifying optimization opportunities using analysis and research to implementing and measuring split test experiments.

The successful candidate will sit within the conversion services team and report to the Media Specialist. They will work closely with the wider team to define and deliver impactful strategies and testing programs for our clients.

You'll need to have a passion for delivering exceptional experiences to users, but you'll also appreciate the value of using data and real user feedback to support your ideas. You'll need to be prepared to experiment and learn. You don't see blockers where others might; you see opportunities to innovate around them.
Responsibilities:

You'll work with our clients and be supported by a fantastic team of conversion and user research specialists, analysts, account directors, project managers, digital consultants, designers and developers. You'll work together to analyze, understand and solve conversion problems and realize objectives.

You'll identify and conceptualize solutions to conversion problems, split test them and report on how awesome your ideas proved to be. For this, you will need to:
Analyze, hypothesize and prioritize

• Interrogate data and user behavior to build a true picture of performance across any given user journey
• Uncover the 'why' behind an issue by evaluating user experiences and by gathering real user feedback from user testing (delivered by working with our user research team)
• Pool results from analysis and research to construct informed and high-quality hypotheses that recommend solutions to remove blockers and/or enhance persuasive signals
• Prioritize hypotheses by assessing and scoring them objectively against various criteria

Implement experiments

• Work with designers, developers and project managers to implement experiments efficiently and effectively - creating design briefs, attending ideation workshops, creating simple mock-ups and writing test requirement briefs that communicate all aspects of a test
• Set up robust split tests using a testing platform, carry out quality assurance testing and launch safely

Learn from results, report and refine

• Monitor the progress of tests, interpret results using sound statistical analysis and draw additional critical insight by deep-diving segment data
• Report to clients and internal Fresh Egg stakeholders on the progress and results of experiments, providing clients with accurate and understandable recommendations and reports
• Refine and develop optimization strategies in line with client goals and changes in their environment
• Maintain and develop client relationships to meet/exceed KPI targets

Requirements & Skills:
Essential

• Experience working in an online or digital role (agency or client-side)
• Experience with web analytics tools and able to draw insights from data
• Data analysis and manipulation skills, e.g. using MS Excel, Google Sheets etc.
• An understanding of the core principles of CRO and UX and how they can be applied to web properties to improve performance
• Strong verbal and written communication skills
• Excellent time management and organization
• Self-motivated to deliver high-quality work in a fast-paced environment
• High attention to detail
• Analytical yet creative
• Passionate about the industry, willing to learn and actively keeps their knowledge up-to-date

Desirable

• Working knowledge of Google Analytics or Adobe Analytics
• Experience in evaluating user experiences or involvement in user testing projects
• Knowledge or experience in using a testing platform to run split tests
• Working knowledge of HTML, CSS, JavaScript and jQuery would be beneficial but not essential
• Comfortable communicating complex technical solutions to a mixed audience with varying levels of understanding
• Experience in creating innovative and elegant web solutions to resolve conversion or usability issues
• Experience and involvement in website development projects
• Experience using statistical methods to interpret conversion test results
• Experience in working with businesses of various sizes, including national or international
• Experience in presenting pitches/proposals and reports to a senior stakeholder team or clients