Berkshire Hathaway Automotive is seeking a
Dallas-based CRM Consultant to join our National CRM Team. This is a high-impact role supporting dealership leaders across the country - helping them improve Traffic Management, CRM usage, digital retailing, and overall sales/service performance.
If you have
automotive retail management experience, love solving problems, and enjoy helping dealerships perform at a higher level, this role may be for you.
What You'll Do:As a CRM Consultant, you'll serve as the
Subject Matter Expert for all things CRM, ILM, and Traffic Management. Your responsibilities include:
Dealership Consulting & Process Management- Partner with General Managers, Sales Managers, Internet Directors, and Service Directors.
- Establish, coach, and monitor Traffic Management SOPs across departments.
- Deliver in-person training for Sales & Service teams on CRM usage and follow-up processes.
- Lead regional best-practices meetings for dealership leadership.
- Support newly acquired stores with CRM/ILM onboarding and process implementation.
Digital Retailing & Internet Operations- Guide Internet teams on website management and digital retailing best practices.
- Be the dealership's "go-to" expert on digital opportunities and lead handling.
- Troubleshoot inventory syndication, merchandising, and pricing feeds.
CRM/ILM Training & Technical Expertise- Train users and managers on CRM, ILM, and related systems (DealerSocket, Xtime, etc.).
- Interface with CRM/ILM vendors and third-party lead providers.
- Ensure dealers stay compliant with OEM lead management rules and data safeguards.
Reporting & Performance Analysis- Own monthly enterprise reporting and benchmarking for leadership.
- Track marketing campaign effectiveness, ROI, and key CRM performance trends.
- Provide insights that influence store-level decisions and operational improvements.
What You'll Bring:- 3+ years of automotive retail sales or management experience (required).
- Hands-on experience using an automotive CRM in a dealership environment.
- Strong understanding of sales and service operations.
- Excellent communication, presentation, and consulting skills.
- Highly organized, adaptable, and able to work in a deadline-driven environment.
- Proficiency in Microsoft Office; HTML/website management experience is a plus.
- Bachelor's degree preferred, but not required.
- Ability to travel and be available by phone when dealerships are open.
