Ford Motor Company

CRM and Digital Marketing Specialist, Ford Racing

Ford Motor Company • $65K — $166K *
Allen Park, MI 48101In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, digital media or a related field
  • 5+ years of experience in digital marketing, social media or content-related roles
  • Working knowledge of content management systems, CRM, and basic digital analytics tools
  • Familiarity with paid, owned and earned media strategies
  • Basic photo/video editing or content production skills

Responsibilities

  • Support the planning, creation and publishing of digital content across Ford Racing's website and CRM
  • Coordinate with marketing, brand, comms and creative agency partners for timely digital content delivery
  • Track and report on digital performance metrics to measure and optimize impact
  • Monitor digital trends in motorsports and automotive spaces to keep content competitive
  • Assist with digital asset management to ensure brand consistency across platforms

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days and paid parental leave
  • Family building benefits including adoption expense reimbursement
  • Vehicle discount program for employees and family members
  • Tuition assistance
  • Established employee resource groups
  • Paid time off for community service
  • Generous paid holiday schedule
Full Job Description
Job Description

In this position...

We're looking for a Digital Specialist to help bring the Ford Racing brand to life across our digital channels. You'll support the marketing team in producing and managing content across web, CRM, and owned platforms, ensuring every touchpoint reflects the energy, authenticity and performance edge that define Ford Racing. This is a great opportunity for a digitally-savvy marketer who wants to work at the intersection of motorsports, brand storytelling and fan engagement.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

Responsibilities

What you'll do...
  • Support the planning, creation and publishing of digital content across Ford Racing's website, CRM, and other owned digital channels
  • Coordinate with marketing, brand, comms and creative agency partners to ensure digital content is delivered on time and aligned with campaign priorities
  • Track and report on digital performance metrics (engagement, traffic, reach) to help the team measure impact and optimize content
  • Monitor digital trends across the motorsports and automotive space to keep Ford Racing's digital presence fresh and competitive
  • Assist with day-to-day digital asset management, ensuring brand consistency and quality across all platforms


Qualifications

You'll have...
  • Bachelor's degree in marketing, communications, digital media or related field
  • 5+ years of experience in digital marketing, social media or content-related roles
  • Working knowledge of content management systems, CRM, and basic digital analytics tools
  • Familiarity with paid, owned and earned media strategies
  • Basic photo/video editing or content production skills


Even better, you may have...
  • Strong written and verbal communication skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Ability to work both independently and collaboratively across cross-functional teams
  • Experience supporting digital content for a passion brand, motorsports property or lifestyle/sports organization
  • A genuine interest in motorsports and automotive culture


As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage.
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
  • Vehicle discount program for employees and family members and management leases.
  • Tuition assistance.
  • Established and active employee resource groups.
  • Paid time off for individual and team community service.
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
  • Paid time off and the option to purchase additional vacation time.


This position is a salary grade 5 - 8 and ranges from $65,100 - $166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities awaiting you at Ford Motor Company. Join us at Ford, where we go further so you can go farther in your career.
Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Ford Motor Company

More Media Jobs

Find similar CRM and Digital Marketing Specialist, Ford Racing jobs:

NationwideAllen Park, MI