Credit Card Product & Offer Development Partner

Citizens Bank

$130K — $250K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelors Degree in relevant field.
  • 10+ years of experience in Credit Card product and/or product marketing.
  • Proven track record in driving product development initiatives in consumer financial services.
  • Strong knowledge of credit card industry and product economics.
  • Demonstrated success in building and scaling new credit card products.
  • Strategic thinker with the ability to execute on details.
  • Experience influencing across a complex, matrixed organization.

Responsibilities

  • Define and lead the multi-year credit card product strategy aligned with enterprise objectives.
  • Identify market opportunities to create competitive product offerings for acquisitions and growth.
  • Optimize existing products through enhancements, focusing on integration and customer journey.
  • Own the credit card product value positioning, aligning with market needs and business goals.
  • Translate strategic intent into actionable roadmaps with clear priorities for partner teams.
  • Establish measurable outcomes and alignment plans for strategic actions.

Benefits

  • Full-time work schedule, Monday to Friday from 8:30 AM to 5:30 PM, with 4 days in the office.
  • Collaborative work environment within a consumer card business.
  • Opportunity to lead transformative product initiatives in a growing sector.
Full Job Description
Responsible for defining and leading product suite & offer innovation for the consumer credit card business. This role will be integral part of the consumer card business and lead product(s) and offer innovation to ensure and deliver card products that fit the needs of our growing customer base. Translating customer and market insight, market opportunity, profitability, and competitive dynamics into a clear path to developing best in class product offerings with clearly defined strategy across product value propositions, offers, and capabilities. This leader will own the product development agenda, leading in a cross-functional leadership role in a highly matrixed environment, providing strategic leadership across key partners within Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact. Primary Responsibilities include: - Define and lead the multi-year credit card product offering strategy aligned to enterprise objectives - Identify market and competitive opportunity to develop competitive product offerings to increase acquisitions and drive sustainable growth - Optimize performance across existing products with offer and capability enhancements. Define needs, roles, economics and integration across the organization and desired customer journey. - Define and own the credit card product value position - ensuring it reflects customer needs, market opportunities and business objectives. Current and future state - Translate strategic intent into actionable roadmaps - clearly articulating priorities and desired outcomes for delivery and partner teams - Establish expected outcomes and measurement plan aligned to actions Skillsets needed: - Proven track record of driving product development initiatives within cards, lending, or consumer financial services; strong consumer card experience desired - Deep understanding of acquisition and portfolio economics for credit card product, lifecycle management, and customer value creation - Strategic architect with the ability to operate in the details; ability to equally set strategic vision and execute - Enterprise leader skilled at influencing across a complex, matrixed environment as an individual contributor - Builder mentality - comfortable operating in maturing state and overall scaling business driven. Someone who can build processes vs follow - Demonstrated ability to translate strategy into measurable financial outcomes - Required Qualifications - Bachelors Degree - 10+ years of Credit Card product and/or product marketing experience - Strong knowledge and mastery of the credit card industry and product economics - Demonstrated success in building and scaling new credit card products and programs - Preferred Qualifications - MBA - 5+ years in a product development role across major bank issuers Hours & Work Schedule - Hours per Week: 40 - Work Schedule: Full Time M-F 8:30-5:30pm; 4 days in office Pay Transparency The salary range for this position is $130,000 - $250,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

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