Creator & Influencer Marketing Lead

Perplexity

$90K — $130K *
US-AnywhereRemote in San Francisco, CA
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in creator/influencer or performance marketing leading functions or building from scratch.
  • Experience thriving in fast-paced, high-growth settings with adaptable priorities.
  • Strong strategic thinking combined with storytelling and execution skills.
  • Self-driven and high-performing, able to navigate ambiguity and create new frameworks.
  • Ability to assess creator performance holistically and link it to business results with analytical insight.
  • Creative judgment for evaluating sophisticated and original content.
  • Negotiation skills aimed at securing beneficial deals while maintaining healthy relationships.
  • Established network in the creator and agency space, proficient in major social platforms.
  • Experience in developing AI tools or solutions.
  • Familiarity with consumer technology products.

Responsibilities

  • Lead all aspects of creator and influencer marketing from strategy to execution.
  • Execute large-scale marketing campaigns involving 100+ creators and substantial budgets.
  • Manage creator contracts and negotiations for various campaign types.
  • Enhance the impact of product launches by strategically selecting creators and channels.
  • Apply a performance marketing strategy to increase both conversion and engagement rates.
  • Provide constructive feedback to creators to elevate their work quality.
  • Evaluate creators' works to ensure originality and effective showcase of product capabilities.
  • Foster community among creators through events and personal interactions.
  • Build a scalable creative engine using contractors and agencies.
  • Collaborate across departments to integrate creator marketing with overall company strategies.

Benefits

  • Flexible work environment including remote work opportunities.
  • Opportunities for career advancement and professional development.
  • Access to a network of influential creators and industry professionals.
  • Participation in exclusive creator events and community-building activities.
  • Innovative and dynamic workplace culture that encourages creativity and risk-taking.
Full Job Description
Creator & Influencer Marketing Lead
Responsibilities
  • Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
  • Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
  • Own creator contracting and negotiation for one-off campaigns and long term partnerships
  • Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
  • Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
  • Push creators' work from good to great, providing the direction and candid feedback that elevates every piece
  • Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product's impressive capabilities
  • Turn creators into a genuine community and long-term advocates through creator dinners, events, and in-person moments
  • Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
  • Work cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company
Qualifications
  • Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
  • Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
  • Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
  • Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
  • Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
  • Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
  • Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
  • An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
  • Hands-on experience building tools / solutions with AI
  • Experience working with consumer technology products

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