Full Job Description
About the Role
Prime Video is building the future of how the world discovers what to watch - and promotional video is where that discovery begins. Every Quick Clip and Video Sizzle is a customer's first moving impression of a title, and it has seconds to land in their language, their culture, and their emotional register. The Localization Enablement & Accessibility Program (LEAP) is hiring a Creative Director [Video] to own the creative vision for our AI-assisted promotional video platform.
This is a rare role at the intersection of craft and technology. You will direct both editors and AI models - setting up the artistic and emotional bar for promotional content. Your work will reach audiences in every market Prime Video serves. The standards you set - for pacing, moment selection, editorial rhythm, sound, grade, and motion - will define what emotionally authentic, culturally resonant, promotional video looks like for the industry.
Key job responsibilities
- Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
- Define what "good" looks like - the bar for craft, cultural resonance, and emotional authenticity - and hold output to it across every market.
- Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
- Lead the operations ramp-up of the promotional content pipeline - standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
- Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time - capturing craft, not discarding it as one-off edits.
- Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
- Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
- Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.
BASIC QUALIFICATIONS
- 10+ years of delivering final video production for advertising or tv experience
- 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a post-production creative team
- Direct experience in trailer or promo editorial at a major studio, network, advertising agency or post-house
- Demonstrated experience evaluating video assets at scale through QC, editorial review, creative operations, or post-production supervision context
- Fluency with industry-standard post-production tooling at a level sufficient to review, annotate, and direct technical corrections
PREFERRED QUALIFICATIONS
- Direct experience working with AI or automated post-production systems, with a working understanding of how editorial training data and creative feedback signals drive model behavior and output quality.
- Direct experience creating or supervising key art, packaging, or promotional video for major entertainment titles
- Familiarity with platform-specific creative requirements and how streaming platforms differ from broadcast in their asset specifications, display environments, and audience behavior patterns
- Track record of creative policy authorship at scale - post-production standards, editorial guidelines, or QC specifications that have been formally adopted, versioned, and used as the basis for training or evaluation programs
- Experience presenting creative quality data to senior leadership, translating operational and editorial metrics into narratives that inform strategic decisions
- Comfort working with both creative and technical - able to hold a conversation with an ML engineer about model architecture and an editor about pacing/SLX in the same afternoon, and bring both back to the creative standard
- Familiarity with asset management and DAM systems - understanding how creative assets are catalogued, versioned, and retrieved at scale, and how that infrastructure supports quality operations
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
