Corporate Director of Sales & Marketing
Job SummaryWe are seeking a highly motivated and experienced Corporate Director of Sales & Marketing to play a key strategic role in driving revenue growth across all managed properties. This position oversees property-level sales and marketing teams, ensures brand alignment, and leads the development and execution of comprehensive sales strategies designed to maximize market share and profitability. This role requires a visionary leader with a strong analytical mindset, exceptional communication skills, and the ability to inspire high-performing teams across multiple brands and markets.
Core Job Responsibilities & Duties- Develop and execute corporate sales and marketing strategies aligned with company goals and property-specific objectives.
- Provide leadership, direction, and training to property-level Directors of Sales and General Managers.
- Analyze market trends, identify revenue opportunities, and recommend pricing or packaging adjustments to optimize performance.
- Lead brand marketing initiatives including digital campaigns, e-commerce strategies, and social media optimization.
- Partner with Revenue Management and Operations to drive total hotel revenue performance (rooms, F&B, group, and ancillary).
- Conduct regular sales audits, business reviews, and performance assessments across the portfolio.
- Foster strong relationships with brand representatives, corporate partners, and key accounts.
- Oversee the development of promotional materials, advertising, and media communications.
- Establish annual sales goals, budgets, and marketing calendars for each property.
- Monitor competitive performance and market share using STR and other analytics tools
- Perform any other duties as assigned by Executive team & Ownership
Qualification Standards & Company Requirements- Bachelor's degree in Business, Marketing, Hospitality Management, or related field (Master's preferred).
- Minimum 7+ years of progressive hotel sales leadership experience, with at least 3 years in a multi-property or regional/corporate role.
- Proven success in driving revenue, market share, and brand performance.
- Strong understanding of digital marketing, distribution channels, and CRM systems.
- Excellent interpersonal, coaching, and presentation skills.
- Ability to travel to properties regularly (approximately 30-40% travel).
- Expertise in Marriott, IHG, or Hilton brand systems (e.g., CI/TY, SalesPro, etc.)
- Strong analytical and financial acumen (P&L, RevPAR, ADR, GOP performance).
- Creative thinker with a strategic mindset and a bias for action.
- Team-first mentality with a passion for developing people and building culture
- Ability to work independently and as a team in a fast-paced environment
- Must have a flexible work schedule
*Please note that specific job requirements and responsibilities may vary depending on the company's policies, size, and other factors*
