Avis Budget Group is seeking a
Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on
identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.
You will work closely with product managers, designers, analysts, and engineers within cross-functional pods-bringing a
test-and-learn mindset to everything we do.
What You'll Do: Experimentation & Testing- Design, execute, and analyze A/B and multivariate tests across web and mobile
- Translate hypotheses into structured experiments with clear success metrics
- Ensure experiments are implemented accurately and analyzed with rigor
Conversion Optimization- Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
- Analyze user behavior to uncover friction points and drop-offs
- Partner with product and design teams to develop solutions that improve performance
Data & Insights- Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
- Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
- Translate results into clear, actionable recommendations
Cross-Functional Collaboration- Work closely with:
- Product Managers to align experiments with roadmap priorities
- Analytics teams to define metrics and validate results
- Design & Research to develop and test user-centric solutions
- Engineering to implement and scale experiments
- Contribute to a collaborative, insight-driven product development process
Experimentation Best Practices- Follow and contribute to experimentation frameworks, standards, and governance
- Ensure proper test design, statistical validity, and documentation of results
- Maintain a repository of learnings to inform future optimization efforts
Continuous Improvement- Stay up to date with CRO trends, tools, and best practices
- Proactively bring new ideas and approaches to improve experimentation impact
- Support building a strong test-and-learn culture across the organization
Perks You'll Get: - Access to Medical, Dental, Vision, Life and Disability insurance
- Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
- 401(k) Retirement Plan with company matched contributions
- Full training to learn the business and enhance professional skills
- Employee discounts, including discounted prices on the purchase of Avis/Budget cars
- Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
What We're Looking For: - Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
- Hands-on experience running A/B tests and analyzing results
- Strong analytical skills with the ability to interpret data and generate insights
- Understanding of digital customer journeys and conversion funnels
- Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
- Highly detail-oriented with a structured, hypothesis-driven approach
- Strong collaboration and communication skills
Preferred (Nice to Have)- Experience working closely with product management teams in a product-led organization
- Familiarity with web and mobile development processes
- Experience in global or multi-market environments
- Certifications such as PMP, Scrum Master, or similar
The annual starting salary for this position is between $115,000 - 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Parsippany
New Jersey
United States of America
