iGaming: The Content Product Manager is responsible for the day-to-day management and execution of Light & Wonder's games portfolio across North America, working with internal studios, Commercial and Product functions. Reporting to the Director, Product Management (Games), this role ensures that studio roadmaps are well-defined, commercially optimised, and executed to a high standard.
The role operates at the intersection of Product, Studios, and Commercial teams, driving strong product planning, seamless delivery, and effective go-to-market execution. It requires a highly proactive, data-driven approach with a deep understanding of game development and market dynamics, who can identify opportunities, solve problems, and maximise performance across the portfolio.
Key ResponsibilitiesPortfolio & Roadmap Management
- Own the day-to-day management of Light & Wonder's North American studio roadmap across all studios
- Ensure a balanced, high-performing portfolio aligned to regional market needs and global content strategy
- Prioritise game releases and initiatives based on commercial impact, player value, and strategic fit
- Continuously assess portfolio performance and optimise sequencing, mix, and focus
Product Development & Delivery
- Manage the end-to-end product lifecycle from concept through to post-release optimisation
- Work closely with studio teams to ensure games are developed in line with Product Management specifications and quality expectations
- Act as a key point of contact within the game development lifecycle, ensuring alignment between Product, Creative, and Studio teams
- Proactively identify and resolve delivery risks, gaps, and inefficiencies
Go-To-Market & Commercial Enablement
- Lead GTM planning for key game releases, ensuring strong positioning, clear messaging, and coordinated execution across teams.
- Own and expand Sales Enablement programs, equipping Commercial teams with the tools, insights, and narratives needed to successfully sell the portfolio
- Partner closely with Commercial teams to ensure product plans are aligned with market opportunities and customer needs
- Support regional activation of our Global Content Strategy
Cross-Functional Collaboration
- Work closely with Creative Studios, Game Studios, Commercial, and wider Product teams to ensure effective product planning and execution
- Ensure alignment between central strategy and regional market requirements
- Facilitate clear communication and accountability across stakeholders
Data-Driven Decision Making
- Use performance data, market insights, and player behaviour to inform product decisions and prioritisation
- Monitor KPIs across the portfolio and identify opportunities for optimisation and growth
- Drive continuous improvement through testing, analysis, and iteration
- Partner with analytics teams to generate actionable insights that inform roadmap and GTM decisions
Subject Matter Expertise
- Develop deep expertise in game design, mechanics, and production processes
- Build strong knowledge of key North American markets, player preferences, and regulatory considerations
- Act as a trusted product expert for internal stakeholders
Ways of Working & Mindset
- Operate as a self-starter with high ownership and accountability
- Proactively identify issues and opportunities, and take action to resolve them
- Demonstrate strong commercial judgement and prioritisation skills
- Foster a culture of collaboration, quality, and continuous improvement
Qualifications- Bachelor's degree in Business, Marketing, Game Design, or related field; MBA a plus but not required
- 5+ years' experience in product management, portfolio management, or content strategy roles, ideally within gaming, iGaming, or the broader entertainment/media industry
- Proven experience managing a product roadmap or portfolio across multiple stakeholders, with accountability for commercial outcomes
- Direct experience working with or within game development studios, understanding production pipelines, creative processes, and delivery timelines
#LI-Hybrid
#LI-iGaming
