Job Title: Content Marketing Lead
Reports to: CMO
Type: Full time, salaried
Location: Remote; with occasional travel requirements to Milwaukee, WI
Introduction Crunchafi is looking for a Content Marketing Lead to bring structure, creativity, and strategy to our content engine. This role is central to how we drive brand awareness, generate demand, and empower sales teams. You'll lead the development and optimization of content that builds our brand, fuels our website and social channels, and supports our sales and partner teams with resources that convert.
Responsibilities - Develop and execute Crunchafi's content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement.
- Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy.
- Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends.
- Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings.
- Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.).
- Manage Crunchafi's content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams.
- Own Crunchafi's social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels.
- Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.
Qualifications - 3-5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company.
- Proven experience driving SEO growth through content planning, optimization, and performance tracking.
- Strong background in sales enablement content and understanding of the buyer's journey.
- Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages.
- Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva (preferred).
- Familiarity with HubSpot or similar CRM/marketing automation platforms (preferred).
- Highly organized self-starter who thrives in a fast-paced, collaborative environment.
- Strategic thinker with the ability to connect content initiatives to measurable business outcomes.
- Experience working with CPA firms, accounting software, or fintech audiences.
Benefits - Health, dental, and vision plans
- 401(k) Retirement savings plan for US-based employees
- 100% remote work environment, with occasional travel for in-person company and/or team meetings
- Significant professional development growth opportunities
- Dynamic and inclusive company culture with real commitment to our values
