Job Description
Content Marketing Lead 17030 - Hourly pay: $60-$95/hr (Depends on location)
- Worksite: Leading professional networking and job search platform (Remote, Open to candidates located in the United States)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 5 Month Assignment
The leading professional networking and job search platform is seeking a
Content Marketing Lead to develop and execute a strategic content program focused on educating and empowering small business audiences. This role will own the content strategy, create high-impact thought leadership and customer-focused content, and collaborate with cross-functional teams to deliver compelling narratives that drive brand awareness, product adoption, and customer engagement.
Content Marketing Lead Responsibilities:- Develop and execute a comprehensive content strategy, including long-form playbooks, customer success stories, thought leadership content, and research-driven reports tailored to small business audiences.
- Create compelling, customer-centric content that translates complex products and solutions into clear, actionable guidance while supporting every stage of the marketing funnel.
- Partner with product marketing, brand, communications, insights, web, and global marketing teams to ensure content consistency, strategic alignment, and localization for international audiences.
- Identify opportunities to showcase customer success through interviews, case studies, and data-driven storytelling that demonstrate measurable business outcomes.
- Analyze content performance metrics, audience insights, and engagement data to continuously optimize content strategy, editorial direction, and brand messaging.
Content Marketing Lead Qualifications:- 7 years of experience in content marketing, editorial strategy, brand copywriting, or a related field.
- Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience.
- Proven experience creating long-form business guides, playbooks, thought leadership content, and research-based reports.
- Strong storytelling, writing, editing, and content strategy skills.
- Experience developing content for B2B and/or small and medium-sized business (SMB) audiences.
- Deep understanding of the small business ecosystem is preferred.
- Experience launching new brands, programs, or content initiatives within a global organization is preferred.
- Strong analytical mindset with experience using engagement metrics and audience insights to optimize content performance is preferred.
- Exceptional editorial judgment and the ability to maintain a consistent brand voice across multiple content formats are preferred.
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