About Adaptive

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones-proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level.

Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

The Role

We're hiring a Content Marketing Lead to own and scale the way Adaptive connects with the world across email, social, and content-driven campaigns. You'll design and execute strategies that tell our story, engage our audience, and move prospects from awareness to action.

This is a hands-on, high-visibility role where you'll manage the full lifecycle of content distribution from concept and copywriting to scheduling, publishing, and performance optimization. You'll be fluent in both the art (storytelling) and the science (analytics + automation) of content marketing.

You'll partner with marketing leadership, brand and design teams, and work closely with the events team to create high-impact email campaigns centered around upcoming field marketing initiatives. You'll also be deeply embedded in our digital presence-interfacing regularly with our blog and website content to ensure everything we publish reflects the Adaptive voice and drives measurable results.

What You'll Do
Email Marketing

• Build and manage segmented, high-performing email marketing campaigns in HubSpot (and other tools).
• Develop nurture sequences, event announcements, and product launch campaigns.
• Partner with the events team to plan and execute campaigns tied to upcoming field marketing and live events.
• Continuously test subject lines, CTAs, and formats for higher engagement.

Social Media Strategy & Execution

• Own day-to-day content creation and publishing across LinkedIn, X (Twitter), and other high-value channels.
• Create platform-native content that sparks conversation, builds brand authority, and drives inbound interest.
• Monitor trends and quickly produce reactive content when the news cycle demands it.

Content Operations & Integration

• Collaborate with the blog, website, and design teams to ensure consistent storytelling and branding.
• Work cross-functionally to ensure campaigns are supported by relevant assets and landing pages.
• Repurpose and distribute content across multiple formats and channels for maximum reach.

Analytics & Optimization

• Track performance metrics and turn insights into actionable improvements.
• Use data to refine content strategies and justify scaling high-performing efforts.

Who You Are
Full-Stack Content Marketer

• You can write, edit, and produce content across formats and platforms, and you understand how to optimize each for impact.

Tech-Savvy Marketer

• Fluent in HubSpot and similar marketing automation tools. Comfortable with analytics dashboards, campaign tracking, and attribution.

Great Writer for Complex Topics

• You can take technical cybersecurity concepts and make them clear, compelling, and actionable.

Social-First Mindset

• You know how to adapt messaging for different channels and have a feel for what drives engagement on LinkedIn, X, and other B2B platforms.

Owner Mentality

• You thrive in fast-paced environments, are comfortable working in-office, and take pride in running a function end-to-end.

What We Offer

• High Impact: Shape Adaptive's voice across the channels where prospects, customers, and the industry engage with us.
• Equity & Growth: Share in Adaptive's upside alongside seasoned founders with multiple $B+ exits.
• Comprehensive Benefits: Premium medical, dental, and vision coverage, plus wellness stipends.
• Creative Freedom: Freedom to test, experiment, and innovate without bureaucracy.
• Collaborative Culture: Work alongside a top-tier team in NYC or LA.

If you're ready to lead a content engine that sits at the intersection of storytelling, technology, and growth, join Adaptive as our Content Marketing Lead and help define the voice of the AI defense layer.