Consumer Product Marketing Manager (IC5)

Meta

$130K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Marketing or Operations
  • Product Marketing experience with close collaboration with Product teams
  • Expertise in consumer Go-To-Market strategies based on insights
  • Proficient in working with various teams and management levels
  • Strong executive communication skills
  • Project management and organizational abilities
  • Bachelor's Degree in Business, Marketing, or related field

Responsibilities

  • Collaborate with product and legal teams for regulatory readiness
  • Manage user notice narratives for leadership visibility
  • Influence product strategy using data insights
  • Develop go-to-market strategies with clear goals and metrics
  • Address complex problems with strategic recommendations

Benefits

  • Flexible working hours and remote work options
  • Health and wellness programs
  • Opportunities for professional development
  • Access to cutting-edge technologies and projects
  • Diversity and inclusion initiatives
Full Job Description
We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at WhatsApp, you will help grow products used by billions of people and businesses all over the world. WhatsApp is at a pivotal moment, navigating a rapidly evolving competitive landscape, Meta-wide ambitions, and emerging global regulations. We're seeking a strategic Product Marketing Manager to lead our Compliance and Security portfolios within our Privacy organization. This role will be at the forefront of landing impactful privacy moments, steering executive-level, principle-driven discussions, and preserving user trust through critical go-to-market (GTM) initiatives. We are looking for someone who: - is strategic and principles-driven - has demonstrated experience of trying new approaches, balancing risk and impact - has developed project management skills - very organized and methodical, able to coordinate across teams and keep large cross functional teams on track

Responsibilities

Work closely with product and legal teams to ensure regulatory readiness
• Consolidate, coordinate, and own the narrative around user notice moments across WhatsApp, ensuring leadership visibility and alignment at every step
• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy
• Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Tackle complex problems strategically, and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications
• 5+ years of full-time experience in Marketing or Operations
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience with consumer Go-To-Market strategies based on consumer insights
• Experience working with product, marketing, policy and communications teams at all levels of management
• Executive communication and stakeholder management skills
• Project management, organization and influencing skills
• Bachelor's Degree in Business, Marketing, or equivalent relevant experience

Preferred Qualifications
• Internet or technology industry experience
• International experience

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Similar Jobs

More Jobs at Meta

More Consumer Technology Jobs

Find similar Consumer Product Marketing Manager (IC5) jobs: