Consumer Marketing Manager - Social Media

Department: Marketing

Employment Type: Full Time

Location: US-North Carolina-Raleigh

Description

We are looking for a Consumer Marketing Manager to join our rapidly expanding US Consumer Marketing team. We are seeking a passionate marketer, skilled communicator with a proven track record in managing and growing social channels.

Role expectations

• Own the paid social strategy across key platforms (Meta, TikTok, Snapchat, Pinterest, YouTube, X/Twitter), ensuring alignment with broader business and marketing objectives.
• Develop annual and quarterly channel roadmaps, defining channel roles, investment strategy, testing priorities, and success metrics.
• Lead the planning, execution, and optimization of large-scale paid social campaigns, ensuring performance, efficiency, and scalability.
• Drive strategic partnerships with social platform partners, leading joint planning, testing roadmaps, and innovation opportunities.
• Partner closely with internal teams and external agencies to shape creative strategy, ensuring content is platform-native, audience-relevant, and performance-driven.
• Oversee campaign setup, trafficking, and QA processes, ensuring operational excellence and adherence to best practices.
• Analyze performance and deliver clear, executive-ready reporting, insights, and recommendations that inform optimization and future investment decisions.
• Identify opportunities to improve processes, tools, and ways of working to scale social media impact over time.
• Mentor and guide junior team members and agency partners, setting a high bar for strategic thinking and execution.

What we're looking for

• Bachelor's degree or equivalent experience.
• 6-10 years of consumer marketing experience, with a strong emphasis on paid social media.
• 4+ years of hands-on paid social experience, managing significant budgets across multiple platforms.
• Demonstrated experience owning channel strategy and driving measurable ROI across large-scale paid social programs.
• Deep expertise in platform-native social strategies across Meta (Facebook/Instagram), TikTok, Pinterest, YouTube, Snapchat, and emerging platforms.
• Strong understanding of the digital consumer ecosystem, including paid, owned, and earned social, and how they work together across the funnel.
• Proven analytical skills with the ability to translate data into clear insights, recommendations, and action plans.
• Experience with media planning, budget management, testing frameworks, and performance analysis.
• Exceptional communication and stakeholder management skills, with the ability to influence cross-functional partners and senior leadership.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.

Pay Transparency

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate's pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.

General Description of All Benefits

We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.

Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:

• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back-up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits - Available to Employees, and their spouse or domestic partner, covered under one of Align's health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy - Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan

Employee benefits. Align offers its employees:

• Short-term and long-term disability insurance in accordance with those plans.
• Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
• Flexible Spending Accounts- Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
• 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years - 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
• Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
• Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
• Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
• 11 Company-designated paid holidays throughout the year.
• If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
• Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.

To the extent applicable state or local law offers more generous benefits, Align complies with any such law.