General Motors

Competitor Insights Manager

General Motors • $100K — $130K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 8+ years in automotive, strategy, or market analysis.
  • Strong grasp of the automotive competitive landscape and trends.
  • Previous leadership experience in a team setting.
  • Experience in competitive insights or intelligence roles.
  • Ability to convert complex data into actionable insights.
  • Effective cross-functional collaboration and decision-making skills.
  • Proficient in Microsoft Office Suite.

Responsibilities

  • Lead competitive intelligence initiatives for the product portfolio.
  • Provide insights from data and research to support portfolio decisions.
  • Monitor industry developments and recognize strategic shifts.
  • Evaluate product concepts and identify market opportunities.
  • Conduct comprehensive competitive assessments of EV and propulsion strategies.
  • Collaborate with cross-functional partners on competitive landscapes.
  • Prepare executive-ready insights for senior leadership.

Benefits

  • Hybrid work structure with required in-office presence.
  • Opportunity to influence product and technology strategy.
  • Access to cutting-edge automotive technologies.
  • Engagement with cross-functional teams and leadership.
  • Involvement in high-impact decision-making processes.
Full Job Description
Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Technical Center in Warren, Michigan three times per week, at minimum, or as required by the business.

The Role

As a Competitor Insights Manager, you will serve as the enterprise leader for competitive insights across multiple vehicle segments. You will provide deep analytical insights on automated driving technologies, in-vehicle technologies, emerging OEM and supplier strategies, and competitive product moves. Your work will directly inform product development, advanced technology planning, marketing, electrification strategy, and cross-functional decision-making.

This role requires strong technical acumen, exceptional research and synthesis capability, and the ability to translate complex competitive trends into clear, actionable recommendations for senior leadership.

What You'll Do

  • Lead competitive intelligence efforts for GM's product portfolio, delivering insights that shape program direction and strategic decision-making.
  • Provide meaningful insights derived from data, industry research, tools and robust cross-functional synthesis to enable informed portfolio decisions
  • Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and emerging risks and opportunities.
  • Conduct rigorous evaluations of product concepts, quantify market opportunities, and identify segment and technology trends that support strategic marketing decisions.
  • Deliver comprehensive competitive assessments, such as EV strategy comparisons, propulsion outlooks, and benchmarking of advanced driver assistance and hands-free driving technologies.
  • Support cross-functional partners, including Strategy, Innovation, Marketing, Engineering, and Product Programs with competitive landscapes, trend analyses, and assessments of competitor vehicles.
  • Partner with program teams to ensure they have the necessary competitive context to design and deliver profitable, compelling ICE and EV products across the portfolio.
  • Prepare and deliver executive-ready insights, summarizing complex, fast-evolving competitive environments in a clear and concise manner.


Your Skills & Abilities (Qualifications)

  • Bachelor's degree.
  • 8+ years of experience in automotive, strategy, market analysis, engineering, or related fields.
  • Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity.
  • Previous people leadership experience.
  • Demonstrated experience in a competitive insights/competitive intelligence role.
  • Proven ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions.
  • Works effectively across functions to align stakeholders and drive well-reasoned decisions.
  • Highly action-oriented with strong ownership, follow-through, and urgency.
  • Exceptional ability to distill complex subjects into clear, concise insights for senior leaders.
  • Comfortable navigating ambiguity and developing insights from loosely defined problems.
  • Demonstrated ability to challenge assumptions and offer fact-based recommendations, even when they run counter to prevailing views.
  • Strong analytical, technical, and critical-thinking skills, with the ability to manage multiple priorities simultaneously.
  • Excellent written and oral communication skills.
  • Proficient in Microsoft Word, Excel, PowerPoint.


What Can Give You a Competitive Edge (Preferred Qualifications)
  • Master's degree, preferably MBA or equivalent experience.
  • Deep knowledge in vehicle technology and automated driving systems


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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