Define and deploy DataOne's communications strategy in the United States, in line with the Group's brand platform and governance, around three objectives:
- Industry awareness and credibility: Establish DataOne as a recognized sustainable AI infrastructure player among specialist media, clients and the wider ecosystem.
- Local acceptance: Build and maintain trusted relationships with stakeholders in Vineland and Cumberland County, and secure a stable environment around the project.
- Employer attractiveness: Support the recruitment and onboarding of US teams in a tight talent market.
Responsibilities1- External Communications and Media Relations- Build and manage the US media database: data center and cloud specialist media, national business press, energy and construction press, and regional press in southern New Jersey.
- Produce corporate content: press releases, press kits, talking points, project fact sheets, client messaging, web and LinkedIn content.
- Prepare and support spokespersons (US General Management, Technical Management) before every public appearance, with briefs, difficult questions and red lines.
- Lead DataOne's presence at industry trade shows and conferences, and secure speaking opportunities on panels.
2- Local Acceptance and Community Relations- Map local stakeholders and keep the stakeholder map up to date: City of Vineland, City Council, planning departments, Vineland Municipal Electric Utility (VMEU), Cumberland County, Chamber of Commerce, residents' associations, environmental organizations and educational institutions.
- Design the local engagement program: public meetings, open-house days, construction-site information points and a mechanism for responding to residents' questions.
- Prepare DataOne's interventions at public meetings and council sessions, with materials, talking points and anticipation of objections.
- Translate technical topics (electrical connection, cooling, noise, water and construction traffic) into understandable, verifiable and non-promotional messages.
- Monitor the local environment: press review, social media and community groups, and alert management to early warning signals.
3- Institutional Communications and Public Affairs- Support relationships with state and county institutional stakeholders, in coordination with US General Management and Legal.
- Prepare institutional materials: project presentation materials, economic impact briefs and contributions to public consultations.
- Ensure consistency between public messaging, commitments made during permitting procedures and the project's actual data.
4- Sensitive and Crisis Communications- Develop and maintain the US crisis communications framework: scenarios, decision trees, crisis team, designated spokesperson and pre-approved talking points.
- In particular, cover the following scenarios: construction-site incident or workplace accident, operational incident or service outage, organized local opposition, environmental controversy, social issue, cybersecurity incident and unfavorable press article.
- Provide communications on-call coverage in the event of an incident, in coordination with headquarters and Legal.
- Conduct a post-incident review after each event and update the framework.
5- Employer Brand and Recruitment Support- Adapt the Group employer brand for the US market and provide content for recruitment channels.
- Design local awareness campaigns to support recruitment of technical and operations profiles.
- Work with the recruitment team and US HR on employment events, partnerships with local educational institutions and employee content.
6- Internal Communications and Brand Governance- Relay and adapt Group internal communications for US teams, taking construction-site and operations populations into account.
- Ensure compliance with the Group visual identity guidelines and logobook across all materials produced in the United States, including those of providers and partners.
- Select and manage local agencies and providers: media relations, creative, audiovisual production and site signage.
- Track the US communications budget and report results according to the KPIs defined with headquarters.
Requirements1- Education and Experience- Seven to ten years of experience in corporate communications, media relations or public affairs, including at least three years in a heavy infrastructure sector: data centers, energy, industry, logistics real estate, construction or utilities.
- Demonstrated experience communicating projects to US local communities and elected officials, ideally in a permitting or opposition context.
- Experience in crisis communications in an industrial or construction-site environment.
- Experience building a communications function from the ground up as an early or first communications hire.
- Experience working with a non-US headquarters and teams across multiple time zones is a plus.
2- Skills- Excellent written English, native or equivalent level. Ability to write quickly, clearly and without jargon.
- French is a plus: headquarters and part of the teams work in French. This is not a disqualifying criterion.
- Strong public-speaking skills and ability to command a room in a public meeting.
- Ability to quickly understand technical subjects and explain them to non-technical audiences.
- Proficiency with content-production and media-monitoring tools.
- Experience managing external communications agencies or providers, as well as communications budgets.
- Eligible to work in the United States.
3- Expected Qualities- Autonomy: this is the first communications role in the United States and requires building before managing.
- Factual rigor: no public statement should go beyond what the project can substantiate.
- Composure and availability in sensitive situations, including communications on-call coverage during incidents.
- Team spirit and respect for Group approval processes.
