Country Financial

Communications Director

Country Financial$174K — $239K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of relevant experience in communications, leadership, and crisis management.
  • Proven experience in developing enterprise communications and reputation strategies.
  • Strong leadership skills with a track record of influencing executives and guiding change initiatives.
  • Exceptional media relations and executive communication abilities, serving as a spokesperson.
  • Experience in managing organizational transformation and strategic initiatives.

Responsibilities

  • Lead the development and execution of integrated communications strategies to enhance brand reputation.
  • Oversee corporate and external communications, including media relations and crisis management.
  • Cultivate relationships with key stakeholders and serve as the organizational spokesperson.
  • Guide enterprise change management communications to support business transformation.
  • Monitor communication metrics to evaluate effectiveness and drive improvements.
  • Develop and execute strategies to protect and enhance the company’s reputation.
  • Support executive leadership with CEO speech preparation and external speaking opportunities.

Benefits

  • Comprehensive insurance benefits (medical, dental, vision, disability, and life).
  • 401(k) plan with company matching contributions.
  • Eligibility for short-term and long-term incentive plans.
Full Job Description
About the role

Leads the development and execution of integrated communications strategies that strengthen organizational reputation, advance business outcomes, and engage key stakeholders. Serves as a strategic advisor to senior leadership, ensuring consistent, compelling messaging across internal and external audiences while enhancing brand visibility and trust.

Oversees corporate, executive, employee, agency and external communications, including media relations, thought leadership, issues management, and crisis communications. Cultivates relationships with media, industry partners, and key stakeholders, serving as a spokesperson and championing the organization's mission and vision.

Leads enterprise change management and communications efforts that support business transformation, drive adoption of strategic initiatives, and deliver business outcomes. Builds and develops a high-performing team, leveraging data, insights, and innovative communications practices to deliver measurable business outcomes and stakeholder engagement.

How does this role make an impact?

  • Oversees the coordination of intentional, comprehensive, and timely communication initiatives across various platforms to internal and external audiences.


  • Leads the communications team in crafting compelling narratives and content that resonate with diverse audiences across various internal and external platforms.


  • Collaborates with executive leadership to ensure alignment of communication efforts with organizational strategy, while fostering a culture of transparency and collaboration.


  • Develops and executes external communication and reputation management strategies to enhance and protect COUNTRY Financial's image, credibility and community perception.


  • Leads crisis communication efforts, providing strategic guidance and support during sensitive situations. Anticipates and responds to reputational threats to the company, in partnership with various internal stakeholders.


  • Monitors and analyzes communication metrics to assess the effectiveness of initiatives and make data-driven improvements.


  • Identifies CEO speaking opportunities, prepares CEO speeches/remarks for scheduled events and supports external speaking/media requests.


  • Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas. Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster.


Do you have what we're looking for?

  • Proven ability to develop and execute enterprise communications and reputation strategies that align with business objectives and drive stakeholder engagement.
  • Strong leadership, executive influence, and change management expertise, with experience guiding organizational transformation and strategic initiatives.
  • Exceptional media relations, crisis communications, and executive communications skills, with the ability to serve as a trusted advisor and organizational spokesperson.
  • Typically requires 12+ years of relevant experience or a combination of related experience, education and training, including management experience.

#LI-CORP

Base Pay Range:
$174,400-$239,800

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for both a Short-Term Incentive plan and a Long-Term Incentive plan.

You'll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

About Country Financial

Country Financial is an insurance and financial services company that was founded in 1925. The company offers a range of insurance products, including auto, home, and life insurance. The company also offers retirement planning and investment services. The company has over 3,000 employees and serves customers in 19 states. The company is known for its commitment to customer service and has won numerous awards for its products and services. The company's revenue has been increasing over the years, and it has been expanding its product portfolio.
Learn more about Country Financial
Size
3,200 employees
Industry

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