Communications and Public Engagement Manager I/II

Stanislaus County, CA

$74K — $125K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Public Relations, Recreation, or a related field
  • 1 year of lead or supervisory experience for Manager I
  • 1 year of management-level experience in communications or public relations for Manager II
  • Experience in public sector or working with government agencies is desirable
  • Experience in event management or digital communications is a plus

Responsibilities

  • Oversee departmental communications and community outreach initiatives
  • Coordinate special events and summer recreation programs
  • Manage public relations as the Public Information Officer (PIO)
  • Develop and implement marketing strategies for the department
  • Supervise staff, contractors, and volunteers involved in programming
  • Ensure compliance with all County requirements during events
  • Prepare reports and performance data for department leadership

Benefits

  • Access to a Pay-for-Performance program
  • Participation in professional development opportunities
  • Flexible working hours
  • Collaboration with local businesses and community organizations to enhance events
Full Job Description
Salary : $74,505.60 - $125,049.60 Annually
Location : Parks - 3800 Cornucopia Wy, Ste D Tuolumne Building, CA
Job Type: Full-time
Job Number: 5229-26
Department: Parks & Recreation
Division: Administration
Opening Date: 08/19/2026
Closing Date: 8/25/2026 5:00 PM Pacific

THE POSITION

The Communications and Public Engagement Manager (Manager I/II) oversees all department communications, community outreach, special events, and recreation programs for Stanislaus County Parks and Recreation. Reporting to the Department Head, this role will develop and implement engagement strategies to promote Parks and Recreation facilities and programs, manage promotional materials, signage and branding, prepare annual reports, serve as the department's Public Information Officer (PIO), write press releases and conduct or assist with press interviews. Additionally, this role will be responsible for developing and coordinating summer recreation programs and annual community park events, including engaging local businesses interested in hosting events at our parks, managing event operations, and coordinating efforts between County partner agencies and volunteers to ensure successful events.
Questions? We're Here to Help!

If you are interested in learning more about this opportunity, the recruitment process, or need assistance with your application, please contact the Parks and Recreation Recruitment Team at (209) 525-6750.

Typical Tasks

  • Serve as the Department's Public Information Officer (PIO), overseeing media relations; developing, reviewing, and approving public communications; coordinating media interviews; advising and preparing the Director and executive leadership for media engagements; serving as the Department spokesperson as appropriate; and ensuring consistent, accurate, and timely communication with the public and media;
  • Engage and negotiate with promoters, sponsors, vendors, donors, volunteers, and partners to support events, programs, and Department initiatives within County parks;
  • Direct and oversee community, special, and large-scale events from planning through execution, including reviewing and approving event applications, negotiating contracts, coordinating with park managers, and ensuring compliance with all County requirements, permitting, and California Environmental Quality Act (CEQA);
  • Develop, implement, and oversee strategic communications and event plans to market the Parks and Recreation Department and increase public awareness of parks, programs, and opportunities;
  • Develop, approve, and oversee event operations plans, including logistics, staffing, emergency response, risk management, and interagency coordination;
  • Manage and protect the Department's brand by establishing communication standards, training staff, and ensuring consistent messaging across all Department correspondence, marketing materials, and digital platforms;
  • Manage the Department's website, social media, marketing, and advertising efforts, including researching and implementing strategies to enhance outreach, branding, and community engagement;
  • Supervise, assign, and evaluate the work of employees, contractors, and volunteers engaged in communications, events, and recreation programming; provide training, leadership, and professional development.
  • Oversee recreation programming in Community Parks and the RecVan program in partnership with the Police Activities League (PAL), ensuring alignment with Department goals and effective coordination;
  • Develop, manage, and monitor budgets for communications, events, and programs, including forecasting, expense tracking, revenue generation, sponsorships, and grants;
  • Develop scopes of work and Requests for Proposals (RFPs); negotiate and manage contracts and agreements related to communications, events, and programming;
  • Plan and initiate event operations plans, ensuring all participating agencies are engaged;
  • Gather, analyze, and prepare performance data, reports, annual county performance visioning, and provide strategic recommendations to department leadership;
  • Manage the department's American with Disabilities Act (ADA) compliance program and serve as the department's primary liaison for accessibility-related matters, ensuring compliance with applicable laws, and coordinating accessibility improvements;
  • Research and analyze park and recreation industry trends and comparable agency practices; develop recommendations for programs, events, and fee proposals;
  • Prepare correspondence, reports, Board of Supervisors agenda items, and presentations; present information to the Board, community organizations, and stakeholder groups;
  • Establish and maintain collaborative relationships with County departments, community-based organizations, and regional partners; represent the Department at public meetings and events; and
  • Perform special projects and other related duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education/Experience)
KNOWLEDGE
  • Administration and Management;
  • Administrative and Office Procedures;
  • Communications and Media;
  • Computers and Electronics;
  • Consumer Behavior Patterns;
  • Customer Service;
  • Economics and Accounting;
  • English Language; and
  • Sales and Marketing.

SKILLS/ABILITIES
  • Active Listening;
  • Budgeting and Financial Management;
  • Complex Problem Solving;
  • Critical Thinking;
  • Developing and Building Teams;
  • Fluency of Ideas;
  • Judgement and Decision Making;
  • Oral Comprehension;
  • Persuasion;
  • Planning and Coordination;
  • Public Speaking;
  • Social Media;
  • Social Perceptiveness;
  • Strategic Planning;
  • Supervising;
  • Team Leadership and Collaboration; and
  • Written Comprehension.

We recognize your time is valuable, please only apply if you meet the following required qualifications.
EDUCATION/EXPERIENCE
MANAGER I

  • Graduation from an accredited four-year college or university with a degree in Communications, Public Relations, Recreation, or a closely related field; AND
  • One (1) year of lead or supervisory experience.


MANAGER II

  • Graduation from an accredited four-year college or university with a degree in Communications, Public Relations, Recreation, or a closely related field; AND
  • One (1) year management level experience in communications, public relations, professional multimedia communications or related experience; AND
  • One (1) year in a supervisory role.


Progressively responsible experience as listed above may be substituted for the required education on a year-for-year basis.
Proof of education may be required for verification purposes at the time of application. Applicants who are unable to submit proof must call (209) 525-6750 to make other arrangements. Failure to submit proof will result in disqualification.
DESIRABLE QUALIFICATIONS

In addition to the minimum qualifications, applicant screening will focus on the following desirable qualifications. Please list any of these qualifications you may have within the "Duties" section of the online application.

One (1) year experience in the following: Experience in Public Sector or working with government agencies; Recreation and/or event planning (education in recreation can substitute for experience);
  • Event management of mid- to large-scale; OR
  • Communications and Media relations; OR
  • Digital communications administration.

Application and Selection Procedures
APPLICATION PROCEDURES/FINAL FILING DATE

Applications cannot be submitted later than 5:00 p.m. on the final filing date. Make your online application as complete as possible so a full and realistic appraisal may be made of your qualifications.
Resumes will not be accepted in lieu of a completed application.
Attaching your resume and cover letter are an optional feature for those who wish to do so in addition to completing the required application. Information on your resume and cover letter will not substitute for the education, work experience and required fields on the County application. The online County application is the primary tool used to evaluate your job qualifications.
EXAMINATION PROCESS
Most County recruitments consists of the steps detailed below and are governed by Merit Principles. The examination process ensures that all applicants are given the same opportunity to gain employment within Stanislaus County.
  • Application Review and Screening. Applications are carefully screened based on information provided. Those who submit incomplete applications that lack relevant qualifications or do not submit all required documents will not be invited to move on.
  • Written Examination. Applicants will be invited to participate in a written exam that tests knowledge for the position.
  • Oral Examination. Applicants are invited to a panel interview in which they will be evaluated by County subject matter experts.
  • Eligible Lists. Candidates who pass the examination will be placed on an eligible list for that classification. Eligible lists are effective for six months but may be extended up to eighteen months.

GENERAL INFORMATION
CLASSIFICATION INFORMATION

Unless otherwise provided, this position is part of the Unclassified Service of the County and considered "at will" for labor relations purposes. The individual selected will participate in the Stanislaus County Pay-for-Performance program, as well as receive additional benefits.

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