Job LocationCINCINNATI GENERAL OFFICES
Job DescriptionThis role is the single point of ownership for digital commerce performance across P&G PRO North America, with a strong foundation across full funnel (awareness, consideration, and conversion) tactics.
The ideal candidate brings strong expertise in digital commerce, with hands-on experience in eContent optimization and search marketing, alongside a broad understanding of retailer media, digital merchandising, owned channels, web analytics, measurement, and emerging digital capabilities. This individual will leverage these capabilities to identify growth opportunities, influence recommendations, lead cross-functional initiatives, and deliver measurable business results while adapting priorities based on evolving business and customer needs.
This is not an admin or process management role. It is a strategic, performance-driven digital commerce role with full end-to-end ownership of outcomes. The successful candidate will operate comfortably in an evolving environment, helping define new ways of working, identify capability gaps, and shape how digital commerce is activated across the organization.
Scope of Responsibility- Full-Funnel Digital Strategy: Help shape digital commerce priorities across the full marketing funnel, including awareness, consideration, and conversion. Translate business goals into clear digital strategies that can flex across channels, customers, platforms, and evolving business needs.
- Customer & Channel Digital Growth: Partner with customer teams, retailer partners, distributor partners, and internal stakeholders to identify and recommend digital growth opportunities across priority customers and channels.Digital Commerce Execution: Lead and execute digital growth initiatives that may include eContent, digital shelf, paid search, retailer search, retailer media, social, email, digital merchandising, and other customer-facing digital tactics. Scope may flex over time based on business priorities, customer needs, and where the greatest growth opportunities exist.
- Performance Measurement & Optimization: Use digital performance data, customer insights, media results, content performance, and web analytics to identify opportunities, optimize plans, and improve the end-to-end digital customer journey. Connect activity across the funnel to measurable business outcomes.
- Agency, Platform & Partner Management: Manage and influence external agencies, platform partners, and internal cross-functional teams to ensure digital work is clearly briefed, well-executed, measured effectively, and tied to business priorities. Provide strategic direction while maintaining accountability for execution and results.
- Digital Enablement & Capability Building: Create scalable guidance, tools, best practices, and recommendations that help customer teams and internal partners better understand and activate digital opportunities. Support the organization in building stronger digital commerce capabilities over time.
- Test & Learn Leadership: Identify emerging digital opportunities, pilot new platforms, technologies, retailer capabilities, and measurement approaches to accelerate business growth. Recommend where successful initiatives should be scaled across the business.
Job QualificationsDigital Commerce / eContent Expertise: Demonstrated experience optimizing product content for digital retail, including Amazon, retailer .com sites, distributor websites, and digitally focused retailers. Understands how eContent drives conversion, organic search rank, digital shelf share, and downstream sales outcomes. Familiar with content management systems such as PIM, Syndigo, or equivalent platforms.
Search & Performance Marketing: Hands-on experience managing paid search, retailer search, SEM, or PSOR programs - including keyword research, bid strategy, budget allocation, performance optimization, and conversion tracking. Understands CPC economics and how to drive cost-efficient click and conversion growth.
Retail Media & Digital Retailer Savvy: Experience developing digital growth strategies across retailer media networks, marketplaces, distributor websites, and customer digital ecosystems. Understands how retailer media can support lower-funnel conversion while also flexing into mid-funnel and upper-funnel awareness or consideration tactics when appropriate.
Agency & Partner Management: Proven ability to manage external agency partners across media, search, content, retail media, or digital commerce - setting briefs, reviewing performance, holding accountability for results, and translating business priorities into clear executional direction.
Analytical Rigor / Data Fluency: Comfortable pulling, interpreting, and acting on digital performance data. Can connect dots across digital commerce and media performance including eContent, search, retailer media, web analytics, and customer insights to identify root causes and business opportunities. Experience with retail media dashboards, Google Ads, Pacvue, Amazon Ads, SEM Rush, or equivalent platforms preferred.
Executional Excellence: Operational discipline with high attention to detail. P&G PRO has more products and complexity than traditional consumer brands - this person must successfully prioritize and manage multiple complex workstreams in a fast-paced environment.
Learning Agility & Adaptability: Comfortable operating in an evolving business environment, learning new platforms and capabilities, and helping shape new ways of working as digital commerce continues to evolve.
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
Job ScheduleFull time
Job NumberR000154594
Job SegmentationExperienced Professionals
Starting Pay / Salary Range$85,000.00 - $122,200.00 / year
