About the RoleHealthy Gamer is building one of the most impactful coaching programs in the mental health space, and we're looking for a Product Manager to help us scale it. You'll work closely with our Coaching Director to translate product strategy into shipped experiences; owning execution across our 1-on-1 and group coaching products, partnering with the dev team, design, data, and marketing, and driving the metrics that matter. If you're a data-driven PM with experience in care delivery or two-sided marketplaces who thrives in fast-moving environments, this role is for you.
Responsibilities- Execute and operationalize the coaching product strategy across 1-on-1 Coaching, Group Coaching, and related offerings, in close partnership with the Coaching Director
- Bring the coaching product ecosystem to life: translating how coaching work alongside other HG products
- Track and report on key Product metrics: conversion rate, LTV, retention, extension rate, and engagement across coaching products
- Optimize the client experience to drive meaningful outcomes, from first touch through long-term coaching engagement
- Set clear product specifications and standards for coaching products to guide development, design, and data teams
- Translate coaching product strategy into clear, measurable PRDs and plans
- Analyze funnel data to identify UX friction and drop-off points, translate findings into actionable product improvements
- Partner with Marketing on positioning, launches, and user journey alignment, understanding where traffic comes from
- Surface and communicate cross-product tradeoffs between coaching, memberships, and platform priorities to inform strategic decisions
- Own weekly dashboards and monthly performance reporting for coaching products
- Collaborate with the other PM and program management to enable data-driven coaching experiences
- Stay close to the Healthy Gamer community; understand what clients need, what's confusing, and where the product is falling short
- Communicate progress and execution status clearly through regular updates and documentation
Must Have- Deeply data-driven: you use analytics to make decisions, identify problems, and validate solutions
- Proven conversion experience: You know how to move and convert people through a funnel and have the results to show for it
- Strong design sensibility: you know what good UX looks like, can create intuitive user flows, and ensure products feel easy to use
- You're AI-native: you use AI tools to accelerate your work, creating prototypes, writing specs, analyzing data, and building automations
- You communicate clearly and create visibility: your team always knows what you're working on and why
- Comfortable in fast, agile environments; you work well with dev teams and know how to ship iteratively
Nice to Have- Experience with care delivery, coaching, or two-sided marketplace products; you understand both the client and the coach side
- Experience working on mental health, wellness, or behavioral support products
- You've shipped products in a two-sided marketplace, managing both supply-side (coach/provider) and demand-side (client) dynamics
- Familiarity with HSA/FSA, insurance, or care reimbursement workflows
