Reports to: Director of Strategic SalesWork location: Onsite at WKMG (Orlando, FL) or WSLS (Roanoke, VA)About the RoleThe Client Strategy Lead is a client-growth and media-strategy leader who partners with Sales Leadership and Account Executives to design insight-led, cross-platform marketing solutions that drive measurable business outcomes and long-term retention. This role elevates GMG from "media vendor" to growth partner by leading with business objectives, audience intelligence, and accountable performance
Responsibilities- Collaborate with Account Executives to identify, strategize, and close new integrated revenue opportunities with both existing and prospective clients.
- Design and implement cutting-edge, multi-platform strategies leveraging GMG's digital product suite and vendor partnerships to deliver measurable results.
- Lead digital discovery sessions, develop compelling proposals, and deliver persuasive client presentations focused on client-centric solutions that ultimately secure high-value deals.
- Maintain a deep understanding of the competitive landscape, emerging advertising technologies, and market trends to position GMG as a leader in digital solutions.
- Provide advanced digital and modern media planning education and development to local sales teams, empowering them to confidently pitch and execute digital solutions.
- Collaborate with the Director of Strategic Sales to refine product offerings, set ambitious campaign goals, and ensure optimal performance outcomes.
- Responsible for tracking, analyzing, and forecasting digital sales performance, delivering actionable insights to drive continuous improvement and revenue acceleration.
Requirements- Minimum of 3 years of experience in digital media sales or strategy, preferably within a broadcast or media company.
- Demonstrated ability to develop and execute innovative, results-driven digital strategies.
- Strong understanding of digital advertising platforms, targeting, analytics, and emerging technologies.
- Outstanding presentation and interpersonal skills, with a proven ability to influence and inspire both internal teams and external clients.
- Consistent achievement of or exceeding revenue goals in a fast-paced, competitive environment.
- Ability to work seamlessly across teams and departments, driving alignment and shared success.
- Competitive mindset with a focus on achieving and exceeding goals.
- Strong problem-solving skills and the ability to adapt to changing market dynamics.
- Experience in developing marketing solutions tailored to client needs, rather than selling pre-packaged offerings
- Deep understanding of consumer behavior and retail dynamics to craft impactful strategies.
Contact: Kim Jakubowski, Director of Strategic Sales
