Summary / Objective
The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.
This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.
The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.
Essential Duties & Responsibilities
Digital Leadership & Strategy
- Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
- Guide clients on full-funnel strategies (awareness 12 consideration 12 conversion 12 retention).
- Ensure campaigns are data-driven, measurable, and optimized for performance.
- Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.
- Identify opportunities in automation, personalization, and audience segmentation.
Client Leadership & Growth
- Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.
- Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).
- Lead client business reviews with a focus on performance insights and optimization opportunities.
- Ensure strong client satisfaction, retention, and long-term partnership growth.
Integrated Campaign Leadership
- Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).
- Lead development of connected campaigns across all touchpoints.
- Translate strategy into holistic campaign ecosystems, not isolated executions.
- Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.
Performance & Financial Management
- Own account financial performance, ensuring profitability and revenue growth.
- Oversee scopes of work with emphasis on digital deliverables and evolving client needs.
- Ensure alignment between performance results and business impact (ROI).
- Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.
Operational Excellence (Digital-Focused)
- Ensure teams are operating with agile, fast-paced digital workflows.
- Oversee execution across multiple digital workstreams simultaneously.
- Identify and implement process improvements for speed, efficiency, and scalability.
- Ensure integration across teams (Creative, Media, Data, Production).
Team Leadership & Development
- Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.
- Build teams that understand both creative storytelling and performance marketing.
- Coach teams on client management through a data-driven lens.
- Foster a culture of innovation, curiosity, and continuous learning in digital.
New Business & Digital Growth
- Lead and support new business efforts with a strong digital POV.
- Contribute to proposals with digital strategy, innovation, and performance frameworks.
- Identify new opportunities in emerging platforms, technologies, and digital capabilities.
- Position the agency as a forward-thinking, digitally-led partner.
Key Responsibilities (Execution Layer)
- Oversee development of digital campaign strategies, presentations, and performance reports.
- Ensure alignment between strategy, creative, media, and analytics.
- Lead campaign planning with a focus on audience targeting, channel selection, and optimization.
- Monitor campaign performance and guide teams on real-time optimizations.
- Ensure clear communication of results, insights, and next steps to clients.
Supervisory Responsibility
- Manages Client Business Managers, Supervisors, and Jr. team members.
- Acts as a digital mentor and strategic leader within the team.
Job Competencies
- Digital-First Thinking
- Performance & Data-Driven Mindset
- Strategic Leadership
- Client Influence & Relationship Building
- Financial Acumen
- Agility & Problem Solving
- Cross-Channel Integration
- Team Leadership
Core Competencies
- Creativity - Ideas that drive results
- Knowledge - Data-informed decisions
- Leadership - Empowering digital growth
- Teamwork - Integrated collaboration
- Service - Client-centric mindset
- Innovation - Constant evolution
Preferred Education & Experience
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 7-10+ years in an agency environment with strong digital focus.
- Proven experience leading performance marketing, digital campaigns, and integrated strategies.
- Experience managing large accounts with complex digital ecosystems.
Knowledge & Critical Skills
- Strong expertise in:
- Paid Media (Meta, Google, Programmatic)
- Social & Content Strategy
- CRM & Lifecycle Marketing
- Analytics & Performance Measurement
- Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)
- Ability to translate data into actionable insights and business decisions.
- Strong presentation and storytelling skills.
- Bilingual (English & Spanish) preferred.
