General Electric Company

Chief Marketing Officer, CT & Xray

General Electric Company$240K — $360K *
US-AnywhereRemote in Waukesha, WI
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Bioengineering, or related field
  • 10+ years of marketing experience, including product marketing
  • Experience leading global teams
  • Experience in product launches, commercialization, pricing or portfolio strategy
  • Healthcare or medical technology experience is required
  • Strong written and verbal communication skills

Responsibilities

  • Define and implement growth strategy for CT and X-ray
  • Evaluate customer insights, market dynamics, and competitive intelligence
  • Shape portfolio positioning, segmentation, and pricing strategy
  • Create a clear narrative for the CT and X-ray portfolio
  • Lead marketing approach for new product launches and growth initiatives
  • Collaborate closely with product, sales, and marketing teams
  • Build and manage a high-performing global marketing and product management team

Benefits

  • Medical, dental, and vision insurance
  • Paid time off
  • 401(k) plan with employee and company contributions
  • Life, disability, and accident insurance
  • Tuition reimbursement
  • Professional development opportunities
  • Challenging career paths in a supportive environment
Full Job Description
Job Description Summary
The Chief Marketing Officer will lead global marketing for the CT and X-ray businesses.

This is both a business leadership role and a creative leadership role. The CMO will work closely with the business, product and regional commercial leaders to determine where growth will come from, how the portfolio should compete and how CT and X-ray should show up in the market.

The role requires someone who can understand the business, make choices and then turn those choices into a clear story and strong commercial execution.

Job Description

What You Will Be Responsible For

Growth and Portfolio Strategy

Help define and implement the growth strategy for CT and X-ray.

You will bring together customer insight, market dynamics, competitive intelligence and business performance to help answer practical questions: Where can we grow? Which customers and markets matter most? Where are we differentiated? Where do we need to improve? What should we prioritize?

You will help shape the portfolio, positioning, segmentation and pricing strategy, and ensure marketing priorities are tied to the financial goals of the business.

Portfolio Story and Creative Direction

Create a clear, differentiated story for the CT and X-ray portfolio.

These are complex technologies, but the customer story cannot be complex. The CMO will translate product roadmaps, clinical evidence and technical innovation into ideas that are simple, relevant and memorable.

This includes setting the narrative for the business, developing strong creative platforms for major launches and ensuring individual product stories add up to a coherent CT and X-ray story. The expectation is not simply more content. It is better thinking, stronger ideas and work that makes customers care.

Commercialization and Growth

Turn marketing strategy into business results.

The CMO will lead the marketing approach for new product launches, pricing, installed-base programs and broader growth initiatives. You will work closely with product, regional marketing and commercial teams to build customer awareness, strengthen preference and accelerate adoption.

You will also ensure regions are involved early, sales teams are well equipped and marketing investment is focused on the programs most likely to create impact.

Team and Execution

Lead the global marketing and product management team for CT and X-ray.

You will set clear priorities, build strong talent and create accountability for delivery. The role also requires close partnership across product, sales, regions, communications, digital and other marketing teams.

This is a matrixed organization, so success will depend on the ability to influence, simplify decisions and keep teams focused on the work that matters most.

What Success Looks Like

Success will be measured through:
  • Market share, orders and revenue growth
  • Price accretion and stronger value capture
  • Successful commercialization of new products
  • Growth from the installed base
  • Clearer and more differentiated portfolio positioning
  • Stronger customer awareness, preference and adoption
  • Distinctive creative work that strengthens the business
  • A high-performing global marketing organization


The Leader We Are Looking For

We are looking for a senior marketing leader who brings strong business judgment, commercial experience and creative instinct.

The right person will be able to move comfortably between strategy and execution. They will understand how to use customer and market insight to make business choices, but they will also know how to turn those choices into stories, campaigns and commercial programs that move the market.

They should be comfortable challenging the business, influencing senior leaders and making trade-offs. Just as importantly, they should be able to bring clarity to complex issues, build trust across teams and develop people.

Required Qualifications
  • Bachelor's degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
  • Ten or more years of marketing experience, including product marketing
  • Experience leading global teams
  • Experience in product launches, commercialization, pricing or portfolio strategy
  • Healthcare or medical technology experience required
  • Strong written and verbal communication skills


Preferred Experience
  • MBA or relevant advanced degree
  • Experience in Imaging, Radiology, CT or adjacent healthcare technology markets
  • Product management, sales or regional marketing experience
  • Experience developing portfolio, launch or brand campaigns
  • Experience leading creative teams, agencies or integrated marketing programs
  • Strong understanding of segmentation, positioning, pricing and lifecycle management
  • Proven ability to lead change and work effectively across a matrixed organization


Leadership, Quality and Compliance

The CMO will demonstrate GE HealthCare's leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.

The leader will also be responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $240,000.00-$360,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

Relocation Assistance Provided: No

Application Deadline: September 04, 2026

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ

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