Qualifications

• Proven experience scaling DTC/B2C brands from $80MM to $300MM+ in revenue.
• 3-5 years in a senior marketing role like VP or CMO at a comparable company, ideally twice in the last decade.
• Strong expertise in direct response advertising and brand building strategies.
• Experience managing in-house performance marketing teams with $20MM+ annual budgets.
• Successful entry into major retailers without harming direct-to-consumer sales channels.
• Demonstrable global scaling strategies with sustained profitability.
• Clean employment references and background check.

Responsibilities

• Lead the marketing strategy for expanding consumer brand reach and revenue.
• Implement direct response marketing initiatives across various platforms.
• Cultivate and maintain relationships with major retail partners.
• Develop and manage media and creative teams internally.
• Analyze and evaluate marketing performance metrics for ongoing improvement.
• Ensure consistent brand messaging across eCommerce and retail channels.

Benefits

• Accelerated career growth opportunities within a leading-tier brand.
• Fast-tracked interview process for quick applicants.
• Flexible timelines for joining, accommodating notice periods.