Position Summary

The Chief Financial Officer will serve as a key member of the executive leadership team and a strategic partner to the CEO and COO. The CFO will be responsible for leading all aspects of the finance function, including public company reporting, manufacturing accounting, financial planning and analysis, taxation, treasury, capital allocation, internal controls, banking relationships, and investor relations.

A critical component of this role will be to strengthen Cannara's manufacturing finance capabilities, including product costing, inventory accounting, gross margin analysis, pricing support, and operational performance measurement across a portfolio of branded CPG products. The successful candidate will combine public company rigor with strong commercial and operational finance acumen and will help drive scalable, profitable growth through disciplined financial leadership and sharper data-driven decision-making.

Key Responsibilities

Strategic Leadership & Business Partnership

• Serve as a trusted advisor to the CEO, COO, and Board on financial strategy, business performance, capital allocation, and risk management
• Partner closely with executive leadership on key strategic initiatives, including growth planning, capital expenditures, financing initiatives, and potential M&A opportunities
• Provide rigorous financial insight to support decision-making across pricing, product mix, profitability, manufacturing efficiency, working capital, and return on investment
• Help shape and institutionalize a high-performance, data-driven operating culture across the organization

Financial Planning, Performance & Analysis

• Lead budgeting, forecasting, long-range planning, and cash flow management
• Oversee financial planning and analysis with a strong focus on manufacturing economics, cost structure, product profitability, and business performance improvement
• Develop robust reporting and analytics around gross margin by brand, SKU, category, format, province, and customer to support stronger commercial and operating decisions
• Lead scenario analysis around pricing, trade-offs between cost and margin, product mix optimization, and promotional or strategic commercial decisions
• Build financial models and decision-support tools to evaluate investments, operational initiatives, and growth opportunities

Manufacturing Finance, Costing & Pricing

• Oversee all manufacturing accounting processes, including inventory accounting, standard costing or actual costing methodologies, variance analysis, and cost allocation frameworks
• Ensure accurate and decision-useful product costing across cultivation, extraction, processing, packaging, and distribution activities
• Strengthen financial visibility into yields, production efficiency, labor utilization, overhead absorption, scrap, and other key manufacturing performance drivers
• Partner with operations, supply chain, sales, and marketing to ensure costing and margin data are translated into actionable pricing and assortment decisions
• Support the development of disciplined pricing frameworks for branded CPG products, balancing competitiveness, market dynamics, gross margin targets, and long-term brand positioning
• Ensure inventory valuation, reserves, and cost accounting policies are robust, accurate, and aligned with IFRS and operational realities
• Drive continuous improvement in manufacturing KPI reporting and profitability analytics to support scale and margin expansion

Financial Management, Tax, Reporting & Controls

• Oversee all aspects of financial reporting, including IFRS financial statements, MD&A, audit coordination, and TSX/public company compliance
• Ensure the integrity of financial information, including robust internal controls, policies, and risk management frameworks
• Lead treasury management, tax oversight, and financial governance across the organization
• Ensure finance processes and systems are scalable, efficient, and aligned with the needs of a growing public company

Capital Markets, Banking & Investor Relations

• Lead the company's capital markets activities, including financing initiatives, lender relationships, and broader capital strategy
• Support and help execute Cannara's investor relations program, including earnings communications, investor presentations, analyst engagement, and shareholder communications
• Build credibility with investors, analysts, lenders, auditors, and other external stakeholders through clear, disciplined, and transparent financial communication
• Partner with the COO on Board materials, financial updates, and strategic presentations

Technology, Systems & Analytics

• Drive the continued modernization of the finance function through improved systems, automation, analytics, and reporting tools
• Strengthen the company's use of data and technology, including AI where relevant, to improve forecasting, reporting quality, business insights, and decision-making speed
• Ensure key manufacturing, costing, pricing, inventory, and commercial data are captured accurately and translated into actionable business intelligence
• Improve integration between finance, ERP, operations, and commercial reporting to support better cross-functional decision-making

Team Leadership

• Lead, mentor, and develop a high-performing finance team with a culture of accountability, ownership, and continuous improvement
• Strengthen organizational capabilities, processes, and talent to support the next phase of growth
• Elevate the role of finance as a proactive business partner across operations, supply chain, sales, marketing, and executive leadership

Required Qualifications

Education : CPA designation required; MBA, CFA, or equivalent advanced business/finance credentials considered an asset

Experience: 10-15+ years of progressive finance leadership experience, including senior-level finance roles

Industry:

• Meaningful experience in a public company environment, including external reporting, controls, governance, and investor-facing responsibilities
• Strong experience in manufacturing finance, cost accounting, inventory accounting, and margin analysis within CPG, manufacturing, or other operationally intensive product businesses
• Demonstrated experience supporting pricing strategy, product profitability analysis, and financial decision-making in a branded product environment
• Experience in CPG, manufacturing, or other operationally intensive B2C environments; cannabis industry experience is an asset

Public Markets: Minimum 5 years of experience with public company reporting

Leadership:

• Proven track record building, leading, and upgrading finance teams and processes in growth-oriented organizations
• Demonstrated ability to operate both strategically and hands-on in a fast-paced environment

Technology: Strong systems, analytics, and finance technology orientation; experience leveraging automation and data tools to improve performance is preferred.

Languages: Bilingual (English/French) preferred to communicate with colleagues and stakeholders within and outside of Québec

Personal Attributes

• Strategic, commercially minded, and intellectually rigorous
• Strong operator with deep appreciation for manufacturing and unit economics
• Hands-on, practical, and execution-oriented
• High integrity and sound judgment
• Strong communicator with the ability to engage effectively with executives, board members, investors, and external stakeholders
• Comfortable operating in a dynamic, entrepreneurial, and high-growth environment