Position SummaryThis role is not eligible for immigration sponsorship.
Role and ResponsibilitiesThis role focuses on developing and executing channel marketing strategies for the team in Plano, Texas. This role will collaborate with cross-functional teams to drive demand-generating marketing programs and ensure best-in-class customer experiences.
Roles & Responsibilities:
- Develop and execute demand-generating marketing programs for the mobile product portfolio in collaboration with wireless carriers, cable operators, and retailers.
- Create integrated go-to-market strategies and comprehensive advertising materials for product launches and sustain campaigns.
- Work with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
- Leverage marketing development funds to create innovative sales-generating marketing tactics.
- Collaborate with cross-functional teams to ensure alignment with Samsung brand standards and communication priorities.
Minimum Qualifications:
- Bachelor's degree in marketing, business, communications, advertising, or a related field.
- 8-10 years of experience in channel marketing or demand generation.
- Strong project management and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
Skills and QualificationsPreferred Qualifications:
- MBA or advanced degree in business or marketing.
- Experience in the consumer electronics or telecommunications industry.
- Familiarity with CRM, social media, and digital media marketing.
- Strong communication and collaboration skills for working in a dynamic, matrixed organization.
#LI-SZ1
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
