Channel Manager, Public Sector

Armada

$147K — $184K *
US-AnywhereRemote in United States
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in partner/channel management, business development, or enterprise sales, preferably in tech with public sector exposure.
  • Proven track record in managing co-sell motions and driving partner-led revenue.
  • Experience with Carahsoft or similar public sector distributors is highly preferred.
  • In-depth knowledge of cloud and edge computing trends in the enterprise tech landscape.
  • Excellent skills in building interpersonal relationships with internal and external stakeholders.
  • Highly organized and capable of managing multiple priorities in a fast-paced environment.
  • Proficient in using sales tools like Salesforce.

Responsibilities

  • Coordinate co-sell opportunities with Armada account executives and partner sellers like Carahsoft.
  • Source new business opportunities through public sector channel partners and assist in closing deals.
  • Manage pairings between Armada and partner sellers, ensuring effective communication and planning.
  • Oversee the deal registration process within partner ecosystems, ensuring compliance and timely submissions.
  • Cultivate and strengthen strategic relationships with public sector channel partner teams and sales leadership.
  • Analyze and report on key performance indicators related to public sector partnership activities.
  • Work with marketing teams to support joint campaigns and account-based strategies aligned with partner priorities.

Benefits

  • Competitive base salary and equity options.
  • Subsidized medical, dental, and vision coverage.
  • Health savings and flexible spending accounts options.
  • 401(k) and Roth 401(k) retirement plan options.
  • Unlimited paid time off (PTO) policy.
  • 14 paid company holidays per year.
Full Job Description
About the Role
As Channel Manager, Public Sector at Armada, you will be responsible for driving go-to-market strategy and revenue growth through Armada's public sector channel partnerships, including with distributors such as Carahsoft, resulting in a high volume of co-sell deals annually. This role will serve as the central liaison between Armada's sales organization and our public sector channel partners, working to align joint selling efforts, managing deal registrations, and accelerating pipeline generation and deal closures.

This role is critical to Armada's public sector GTM strategy and will have high impact across federal, state, local, and education (SLED) verticals, requiring strong cross-functional coordination and frequent updates to Armada's leadership.

Location
United States (Remote), ideally DC area.

What You'll Do (Key Responsibilities)
  • Co-Sell Orchestration: Work closely with Armada account executives and partner sellers (including Carahsoft, where applicable) to identify co-sell opportunities, align target accounts, and coordinate joint selling efforts.
  • Deal Sourcing & Management: Proactively source new business opportunities through public sector channel partners and help Armada sellers engage and close deals.
  • Seller Pairing & Enablement: Match and manage pairings between Armada and partner sellers, ensuring effective communication, shared value propositions, and account planning.
  • Deal Registration, Compliance, & Enablement: Own the end-to-end process for registering deals within partner ecosystems (including Carahsoft, where required), ensuring timely and accurate submissions aligned with partner requirements. Create enablement assets and train the Armada sales team on a regular basis.
  • Relationship Management: Maintain and deepen strategic relationships with public sector channel partner field sellers, channel teams, and sales leadership, including at Carahsoft and other relevant distributors.
  • Performance Reporting:Track and report on key performance indicators, pipeline growth, and revenue outcomes related to public sector partnership activities, both internally within Armada and with partner sales leadership, to position Armada as a leading value-added partner in the public sector space.
  • Strategic Planning: Collaborate with Armada's marketing teams to support joint campaigns, events, and account-based marketing aligned with public sector partner priorities.


Required Qualifications
  • 5+ years of experience in partner/channel management, business development, or enterprise sales, preferably in the technology industry, with direct exposure to public sector/government channels.
  • Proven success in managing co-sell motions and influencing partner-led revenue.
  • Strong preference given to candidates who have worked with Carahsoft or comparable public sector distributors/resellers.
  • Strong understanding of cloud and edge computing trends and the enterprise tech landscape.
  • Excellent interpersonal and relationship-building skills with both internal stakeholders and external partners.
  • Highly organized, self-motivated, and capable of managing multiple priorities in a fast-paced environment.
  • Experience working with sales tools such as Salesforce.

Preferred Qualifications
  • Direct experience working with or through Carahsoft's partner ecosystem.
  • Familiarity with federal, defense, or SLED contracting and procurement processes.
  • Background working with government systems integrators or public sector-focused technology vendors.


Compensation & Benefits

For U.S. Based candidates: To ensure fairness and transparency, the On-Target Earnings (OTE) for this role for candidates in the U.S. are listed below, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).

Benefits
  • Competitive base salary and equity
  • Medical, dental, and vision (subsidized cost)
  • Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
  • Retirement plan options, including 401(k) and Roth 401(k)
  • Unlimited paid time off (PTO)
  • 14 paid company holidays per year


Compensation

$147,000-$184,000 USD

You're a Great Fit if You're
  • A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge
  • A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude
  • Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
  • A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda
  • Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you

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