General Motors

Channel Insights Analyst

General Motors • $75K — $95K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Economics, Statistics, Marketing, or a related field
  • 5+ years of automotive forecasting, market analysis, or marketing analytics experience
  • Advanced Excel and PowerPoint skills
  • Strong analytical skills for problem identification and data synthesis
  • Familiarity with AI productivity tools and an interest in their application in insights development

Responsibilities

  • Provide strategic insights and business intelligence to brand marketing teams
  • Conduct competitive analyses to assess implications on brand performance
  • Track and report on monthly vehicle performance against competitors
  • Leverage AI tools for streamlined reporting and data gathering
  • Develop actionable insights and strategic assessments on business topics
  • Support senior leadership with presentations and special analyses
  • Build relationships and integrate insights into cross-functional workflows

Benefits

  • Hybrid working model with flexibility in location
  • Minimal travel requirements of less than 25%
  • Opportunity to enhance skills in AI-enabled capabilities
  • Exposure to cross-functional collaboration and strategic decision-making
  • Engagement with senior leadership and influence on brand direction
Full Job Description

Job Description

The Role

The North America Market Analysis Team (NAMA) is at the pulse of Sales, Service and Marketing (SSM). As theBuick GMCChannel Insights Analyst, you will work collaboratively with the brand's marketing and cross-functional partners across NAMA, Sales Operations, Finance, Communications, and agency teams to deliver insights that inform business decisions.
 
In this role, you will be expected to become a subject matter expert on key analytical tools, data sources, automotive industry dynamics, and emerging AI-enabled capabilities. You will provide unbiased consumer and market insights by aggregating multiple data sources, synthesizing findings into clear stories, and translating analysis into actionable recommendations for SSM and leadership. 
 
The strongest candidate will be someone who can combine rigorous analytics with concise storytelling, operate effectively in a fast paced cross-functional environment, and help the brand modernize its insights capabilities through stronger business intelligence, sharper executive communication, and practical AI adoption. 
 
What You’ll Do 

  • Provide internal clients with data, strategic insights, and business intelligence to support informed decision making across the brand's marketing teams.

  • Conduct competitive analyses and assess the implications of competitive vehicle launches, market dynamics, and segment trends on the brand's performance.

  • Track monthly performance of key brand vehicles versus competitors, identify risks and opportunities, and deliver timely, accurate, and insightful monthly analyses to support go-to-market priorities.

  • Leverage AI tools such as CoPilot and Glean to streamline monthly reporting, executive summaries, ad hoc requests, and ongoing business intelligence gathering.

  • Develop actionable insights decks and strategic assessments on key emerging business topics.

  • Support senior leadership with talking points, leadership presentations, and special strategic analyses as needed.

  • Build strong cross-functional relationships and integrate the brand's insights into broader NAMA and partner-team workflows and learnings.

Your Skills & Abilities(Required Qualifications) 

  • Bachelor's Degree in Business, Economics, Statistics, Marketing, or a related field.

  • 5+ years of automotive forecasting, market analysis, marketing analytics, or related experience.

  • Advanced Excel and PowerPoint skills.

  • Strong analytical skills with the ability to define problems, select the right data and tools, and synthesize findings into actionable recommendations.

  • Familiarity with AI productivity tools and an interest in applying them to insight development and reporting workflows preferred.

What Can Give You a Competitive Advantage (Preferred Qualifications)  

  • A plus: Master's Degree in Business, Economics, Statistics, or a related discipline. 

  • Client-service orientation and strong partnership mindset. 

  • Ability to work collaboratively and effectively with cross-functional teams. 

  • Strong attention to detail and project management skills. 

  • Intellectual curiosity and a proactive approach to learning new tools and methods. 

  • Strong commitment to quality and accuracy in analysis and reporting. 

  • Ability to translate complex analyses into concise leadership communications. 

  • Excellent oral and written communication skills and highly developed presentation skills. 

  • Thorough understanding of major automotive and market data sources such as GM EZ Query, JD Power PIN, S&P Mobility (POLK), MTAB, and related business intelligence resources. 

 

 

#LI-JT2

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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