Sectigo

Channel Development Manager

Sectigo$90K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field preferred.
  • 3+ years experience in SDR/BDR, channel sales support, or partner development.
  • Strong understanding of distributor, VAR, and MSP go-to-market models.
  • Experience with modern sales tools such as Gong, Salesforce, or similar is preferred.
  • Ability to travel locally and regionally as needed.

Responsibilities

  • Build relationships with sales reps and account managers at partner organizations.
  • Educate partner teams on value propositions and ideal customer profiles.
  • Conduct call blitzes and training to engage partner reps effectively.
  • Work with partners to identify target accounts for joint prospecting efforts.
  • Qualify and manage inbound partner-sourced leads through the sales funnel.
  • Drive and execute MDF campaigns and co-branded outreach initiatives.
  • Track and report on partner-generated leads and their progress.

Benefits

  • Full-time position with a hybrid work model at the Scottsdale, Arizona office.
  • Opportunities for career advancement within a growing global team.
  • Engage in diverse collaboration across departments including marketing and product.
  • Join a team focused on innovative partner engagement and demand generation.
Full Job Description
We are looking for a talented Channel Development Manager to join our growing global team at Sectigo. The Channel Development Manager is responsible for generating and accelerating pipelines through partners, rather than direct outbounds alone. This role bridges the gap between partner enablement and demand generation by activating distributors, VARs, and MSPs to uncover, qualify, and advance revenue opportunities in collaboration with the channel sales team. This individual focuses on engaging partner reps, surfacing end-customer demand, and ensuring that leads are properly followed up and converted into joint sales motions. Success is measured not only by direct opportunity creation, but by partner engagement, sourced pipeline, and influenced deals. This is a full-time position, working in a hybrid model, and reporting to our Scottsdale, Arizona office at least 3-4 days a week. The target compensation package for this role is between $90K and $100K OTE, along with a 70/30 split between base salary and commissions for the OTEs based on achievements, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs, market trends, and assigned territory potentials. Here are the core functions, responsibilities, and expectations for this role: Partner Engagement & Enablement • Build relationships with sales reps and account managers at distributors, VARs, and MSPs. • Educate partner reps on value propositions, ideal customer profiles, and key use cases. • Conduct regular call blitzes, trainings, and follow-ups with partner teams to generate interest. Pipeline Generation Through Partners • Work with partner reps to identify target accounts and run joint outbound prospecting. • Qualify inbound partner-sourced leads and ensure they progress through the funnel. • Drive activation of MDF campaigns, co-branded outreach, and joint events/webinars. Lead & Opportunity Management • Track and follow up on partner-generated leads to prevent drop-off or stagnation. • Enter and update opportunities in the CRM/PRM with full partner attribution. • Route qualified opportunities to the appropriate channel account manager or AE. Cross-Functional Collaboration • Partner with Channel Managers on territory/account planning. • Coordinate with marketing on channel campaigns, sales plays, and partner content. • Provide feedback loops to product marketing on partner messaging and objections. Reporting & Performance Insights • Maintain visibility into partner pipeline, conversion rates, and lead velocity. • Track and report on partner outreach activity, meetings booked, and sourced ARR. • Share partner performance insights to optimize focus and prioritization. Additional tasks associated with this position may be assigned in response to company initiatives and business needs. Qualifications Education: • Bachelor's degree in Marketing, Business Administration, or relevant field of experience is strongly preferred. Experience: • Minimum of 3+ years of experience in an SDR/BDR, channel sales support, or partner development environment. • Strong understanding of distributor/VAR/MSP go-to-market models is required. Ability and Availability to Travel: • Must be able to travel locally and regionally to the assigned regions and/or territories based on business needs. Ideal Candidate Profiles, Talents, and Desired Qualifications: • Understanding of sales performance metrics. • Basic understanding of how to use AI to increase efficiency is strongly recommended. • Current and/or prior experience with the use of modern-day sales tools, such as Gong, Salesloft, Salesforce, Intensify, etc. is strongly preferred • Excellent verbal, written, and presentable communication and relationship-building skills. • Proven experience with cold calling is strongly preferred. • Aptitude in decision-making and problem-solving. • Ability to work with cross-functional teams globally. • Committed to meeting deadlines while driving team results. Videos To Watch https://www.youtube.com/watch?v=5p3VGVaJmbw

About Sectigo

Sectigo is a cybersecurity company that provides digital identity management and web security solutions. The company offers a range of products and services, including SSL/TLS certificates, IoT security, and web security solutions. Sectigo's solutions are used by businesses of all sizes, from small startups to large enterprises. The company was founded in 1998 and is headquartered in Roseland, New Jersey.
Learn more about Sectigo
Size
1,000 employees
Industry

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