Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Director
Job Description & Summary
The Opportunity
As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies torefinetechnology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together.
As aDirector, you will set the strategic direction and lead business growth efforts,makingimpactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understandingthat quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network,leveragingour collective strength toamplifyclient satisfaction.
Responsibilities
-Leading digital personalization,MarTech, and/or CDP initiatives
-Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
-Shaping platform roadmaps and implementation strategies;
-Translating businessobjectivesinto scalable digital solutions;
-Leading complex initiatives across business and technical teams;
-Understanding of customer data strategy, integrations, and activation workflows; and,
-Influencing strategic direction across multiple workstreams
What You Must Have
-At least a High School Diploma
-At least 8 years of experience in sales,marketingor PwC experience
What Sets You Apart
-Preference for aBachelor'sdegree
-Proven experience working with and versed inAdobe Experience Cloud products
-Previousexperience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) orsimilar products;
-Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
-Proventrack recordof managing successful CDP implementation, dataarchitectureand data modeling; preferably with experience working in CDP, CRM
-Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
-Familiarity with CRM and Marketing Automation platforms (i.e.Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
-Command ofidentifyingresolution components and enabling technology (i.e.profile merge rules, identitygraph, identity serviceprovider, etc.)
-Working with audience-based digital marketing strategy either at an agency or brand
-Oversight of the CDP technology solution (e.g.oversee steady stateassistingteams, interact with business owners, plan for break / fix and other enhancements / maintenance)
Travel Requirements
Up to 20%
Job Posting End Date
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
