ULTA Salon, Cosmetics & Fragrance, Inc

Category Manager Social Commerce

ULTA Salon, Cosmetics & Fragrance, Inc • $90K — $120K *
Bolingbrook, IL 60440In-Person
Retail & Consumer Goods
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred or relevant work experience
  • 5+ years of Merchandising, Buying and/or Category Management experience
  • Passionate about social media and the new creator economy
  • Strong analytical aptitude and a passion for turning insights into strategy and action
  • Excellent verbal and written communication skills

Responsibilities

  • Lead brand pipeline from capturing interest to onboarding with Analyst support
  • Manage brand relationships and guide assortment strategy
  • Drive total TikTok Shop performance metrics including GMV and conversion rates
  • Develop and execute growth strategies balancing short and long-term goals
  • Build reporting frameworks and provide updates on brand performance

Benefits

  • Paid time off
  • Health, dental, vision, life, and disability benefits for full-time positions
  • Eligibility for dental, vision, life, and disability benefits for part-time positions
  • Access to professional development resources and career advancement opportunities
Full Job Description
POSITION SUMMARY:

The Category Manager, Social Commerce- TikTok Shop role will lead brand engagement and management for the rapidly evolving and growing TikTok Shop business. This position will lead the end-to-end strategy and performance of a portfolio of brands within the TikTok Shop ecosystem including brand pitches, brand onboarding and brand management. This role is responsible for driving GMV growth through scaling brand onboarding, strategic assortment decisions, promotional planning and in-platform merchandising.

This individual will operate at the intersection of commerce, content and data- translating trends into scalable revenue opportunities while ensuring brand alignment and operational excellence across a fast-moving, social-first channel. This role will directly manage the Analyst, Social Commerce- Category Management.

CORE JOB RESPONSIBILITIES:

Category & Brand Partner Management
  • Lead brand pipeline from capturing brand interest, to pitching brands, negotiating terms and onboarding brands with support from the Social Commerce Analyst
  • Manage brand relationships for entire TikTok Shop brand portfolio- guiding assortment and launch strategy for newness in close partnership with brands and Omni Merchants, providing insights & analytics around brand performance with recommendations to improve performance
  • Manage and negotiate brand engagement for Ulta Beauty TikTok Shop activations including our Grand Opening Event, Super Brand Days and other TikTok Shop specific events and activations
  • Own and drive total TikTok Shop cross-category performance including GMV, conversion rate, AOV, units sold and margin
  • Develop and execute growth strategies across multiple brands, balancing short-term wins with long-term sustainable scale
  • Identify white space opportunities across assortment, pricing and bundles- leveraging key insights to guide strategic recommendations and actions
  • Provide strategic recommendations to brands on TikTok Shop growth levers
  • Collaborate with brands, Omni Merch and MP&I to effectively manage inventory, ensuring we have strong in-stock rates
  • Build reporting frameworks to track brand health and growth drivers, providing recurring updates to brand partners on performance and upcoming activations to drive the business

Assortment & Merchandising Strategy
  • Define hero products and core assortment strategy by brand based on platform trends and insights
  • Lead bundling strategy- product pairings, pricing/value approach, guest-facing naming and theme/bundle positioning
  • Lead in-shop merchandising including storefront optimization, collections, and campaign alignment in collaboration with the Manager, TikTok Shop Operations
  • Collaborate with TikTok Shop Operations team to ensure product listings are optimized for the TikTok Shop channel including titles, imagery, PDP content, compliance, etc
  • Support the TikTok Shop Operations team in troubleshooting platform issues impacting performance or conversion
  • Partner with Planning and FP&A teams on inventory flow, forecasting, and availability
  • Analyze daily/weekly/monthly performance to identify trends, risks, and opportunities that will help us continue scaling the business
  • Translate insights into actionable strategies for our brands, assortment and creator strategies

Promotions & Campaign Planning
  • Partner with the Sr Manager, Digital Strategy & Social Commerce to manage the TikTok Shop promotional calendar aligned to key Ulta and TikTok tentpole events, consumer moments and marketing campaign activations
  • Plan and execute promotions, events, and bundles to maximize conversion and visibility
  • Partner cross-functionally on live shopping events and campaign activations
  • Partner with affiliate and creator teams to scale high-performing products and capitalize on early insights
  • Identify "viral-ready" SKUs and collaborate with the Influencer and Affiliate team to align them with the right creators and content formats
  • Support briefing for creators with clear selling hooks, claims, and product differentiation

ADDITIONAL RESPONSIBILITIES:
  • Brand Partnership: Collaborate with Omni Merchants and brand partners to ensure our assortment strategy and brand pipeline is strong to support our key platform objectives in addition to delivering high-growth.
  • Strategic Thinking & Hands-on Execution: Ability to flex from strategic thinking and guiding assortment and brand pipeline strategy into hands-on execution and partnership with brands and cross-functional teams.
  • People Management: Experience leading team, helping coach & guide direct reports through work prioritization, career coaching and more.
  • Internal & External Collaboration: Foster and maintain relationships across Merchandising, Marketing, brand partners, Store Operations and external vendors including Rithum, TikTok and our agency partner, Pattern.
REQUIREMENTS FOR CONSIDERATION:
  • Bachelor's Degree preferred or relevant work experience.
  • 5+ years of Merchandising, Buying and/or Category Management experience
  • Passionate about social media and the new creator economy
  • Stays close to product and social media trends
  • Proven ability to manage multiple brands or categories simultaneously
  • Highly organized with ability to operate in a fast-paced, ambiguous environment
  • Excellent verbal and written communication skills as well as strong listening skills
  • Ability to plan and prioritize effectively and stay organized in a fast-moving business.
  • Creative problem solver with an innovative mindset
  • Strong Microsoft Office skills with solid proficiency in usage of Excel and PowerPoint.
  • Strong analytical aptitude and a passion for turning insights into strategy & action
  • Professionalism and confidentiality required both internally and externally.
  • Effective cross-functional collaboration skills. Works in a team environment as well as independently.

WORKING CONDITIONS
  • Normal office demands

The pay range for this position is $90,800.00 - $120,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

About ULTA Salon, Cosmetics & Fragrance, Inc

ULTA Beauty is the beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty's own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program.

ULTA Salon, Cosmetics & Fragrance, Inc. Careers

Join the vibrant team at ULTA Salon, Cosmetics & Fragrance, Inc., a leader in the beauty industry, where innovation meets diversity and professional growth. As a company renowned for its inclusive culture and commitment to employee development, there has never been a better time to explore job opportunities with us. Work You’ll Do At ULTA, we empower our team to bring beauty to life, providing unparalleled opportunities for career advancement and professional enrichment. Whether you are looking for a position in our retail stores, at our corporate headquarters, or within our distribution network, ULTA offers a dynamic work environment where your skills will be honed and your achievements recognized. Join our team and contribute to an industry-leading company known for its commitment to innovation, leadership, and diversity. ULTA is not just about beauty products; it's about elevating the beauty in everyone. Our team’s diversity is our strength, and we continuously strive to foster an inclusive environment through comprehensive diversity training programs. Internship and Employment Opportunities Start your career journey with an internship at ULTA, where you can gain hands-on experience in a thriving retail environment. Our internships provide a robust foundation in the beauty industry, offering insights into various aspects of business operations, from marketing to supply chain management. For those seeking full-time roles, ULTA is hiring across a range of departments. We look for passionate, creative, and solution-driven team players. Explore open positions that match your skills and interests on our Careers page. Benefits and Culture At ULTA, we believe in rewarding our employees for their hard work and commitment. Our benefits package is designed to support the well-being and financial security of our team members and their families. Benefits include health coverage, retirement plans, employee discounts, and more. Our company culture champions personal and professional growth, encouraging every team member to reach their full potential. Through leadership training and continuous learning opportunities, we prepare our employees to lead and innovate in the beauty industry. Networking and Professional Development Stay connected and advance your career through ULTA’s networking events, where you can meet industry leaders and like-minded professionals. Enhance your resume and interview skills through our career development workshops and receive personalized advice from our experienced hiring managers. Future-Proof Your Career With ULTA, the trajectory of your career is boundless. Embrace the opportunity to grow with a company that is as committed to your professional journey as it is to leadership in the beauty industry. Explore Discover how ULTA is transforming the beauty landscape and leading the way in retail innovation. Read more about our latest projects and the impact they have on our customers and industry. Join Our Team Search for job opportunities that align with your career aspirations. We are excited to see how your vision and expertise can contribute to our ongoing success. Stay Up to Date Keep ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at ULTA Salon, Cosmetics & Fragrance, Inc. Join us and be part of a company where innovation, leadership, and beauty move forward together.
Learn more about ULTA Salon, Cosmetics & Fragrance, Inc
Size
16,500 employees
Market Cap
$23.6 billion
Industry
Retail & Consumer Goods
Net Income
$175.8 million
Founded
1990
5 Year Trend
+12.2%
Revenue
$6.1 billion
NASDAQ
ULTA
* Ladders Estimates

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