160over90

Campaign Manager, Creator Partnerships

160over90$75K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years in media sales, brand partnerships, or creator marketing.
  • Proven ability to create media plans and strategic partnership proposals.
  • Strong grasp of creator monetization and digital advertising economics.
  • Familiarity with the pre-sale process, particularly in direct response advertising.
  • Effective communicator of creator value propositions to various stakeholders.
  • Experience negotiating partnership structures and managing sales cycles.

Responsibilities

  • Develop creator-led advertising solutions that meet brand objectives.
  • Create custom sponsorship packages and media plans with a YouTube-first focus.
  • Evaluate opportunities and prepare proposals in collaboration with sales leadership.
  • Identify revenue opportunities aligned with team sales strategies.
  • Present strategic recommendations to internal stakeholders and brands.
  • Oversee campaign execution, ensuring deliverables meet expectations.
  • Streamline planning processes to enhance sales efficiency and deliverables.

Benefits

  • Collaborative work environment with exposure to industry leaders.
  • Opportunities for professional growth and development.
  • Comprehensive health care and retirement plans.
  • Generous vacation and paid time-off policies.
  • Support for work-life balance with flexible scheduling options.
Full Job Description
About the Team

The Creator Partnerships team is focused on driving sponsorship and advertising revenue for the agency's YouTube creator roster. Our work centers on developing innovative partnerships, scalable processes, and long-term relationships that unlock the full value of our clients' audiences - positioning creators as powerful media businesses in today's evolving digital landscape.

About the Role

As a Campaign Manager, you will play a key role in supporting creator-led advertising solutions for brands and agencies. The primary focus of this role is supporting the pre-sale process - helping translate marketing objectives into creator recommendations and partnership opportunities across WME's creator roster - while also supporting execution on the deals you help bring to life. You'll partner closely with sales leads, agents, and operations teams throughout the partnership lifecycle.

This is an exciting chance to play a key role in a high-growth practice, with direct exposure to top creators and leading media partners, while contributing to the expansion of a unique and evolving business within WME.

Pre-Sale Support & Revenue Development
  • Support the sales team on select inbound agency and brand opportunities, helping translate marketing objectives into creator-led partnership recommendations.
  • Help develop customized creator programs and sponsorship packages across WME's digital roster, with a YouTube-first approach.
  • Partner with the Strategy & Operations team to evaluate opportunities and help prepare client-facing proposals and pricing recommendations.
  • Support sales leads in presenting creator recommendations and strategies to internal stakeholders, brands, and agency partners.
  • Support negotiation and deal development through contract execution.
  • Maintain pipeline tracking and support revenue forecasting for assigned opportunities.


Creator & Client Strategy
  • Develop a deep understanding of WME's creator content, audience demographics, performance trends, and sponsorship suitability.
  • Support creators and agents with insight on advertiser demand, category trends, and partnership opportunities.
  • Provide guidance on packaging opportunities across YouTube and other digital platforms, balancing brand objectives with creator authenticity and audience alignment.
  • Serve as a day-to-day point of contact for assigned brand clients, working alongside sales leads to translate marketing objectives into actionable creator strategies.


Campaign Execution & Optimization
  • Partner with operations and execution teams to oversee campaign implementation and ensure successful delivery.
  • Coordinate with creators, agents, managers, and brand partners to facilitate approvals, content production, and launch timelines.
  • Maintain accurate campaign documentation and tracking, and communicate performance insights through regular status reports and client check-ins.
  • Identify risks and escalate issues with recommended solutions.


Process & Scalability
  • Help identify and implement standardized planning, workflow, and project management processes to improve sales efficiency, campaign delivery, and organizational scalability - including pre-sale workflows, proposal development, and creator packaging.
  • Collaborate closely with sales, agents, and cross-functional teams across WME to support best-in-class creator partnership solutions.
  • Contribute to the development of scalable tools, resources, and operational frameworks that support revenue growth and help define the Creator Partnerships playbook.


Qualifications
  • 5-10 years of account or campaign management experience within creator marketing and/or digital media, with proven success supporting both brand and creator campaigns.
  • Experience helping develop media plans, creator recommendations, and strategic partnership proposals for brands and agencies.
  • Strong understanding of the creator ecosystem, social media platforms, and digital marketing - including creator monetization, sponsorship pricing, digital advertising economics, and integrated partnership structures.
  • Understanding of the end-to-end sales process, from RFP to execution.
  • Ability to effectively communicate creator value propositions, pricing, and partnership recommendations to brands, agencies, creators, agents, and internal stakeholders.
  • Exceptional project management skills: organized, detail-oriented, and able to prioritize competing priorities effectively.
  • Experience supporting the execution and optimization of creator campaigns across YouTube and other digital platforms, with a strong understanding of campaign workflows and performance measurement.
  • Excellent written and verbal communication skills, comfortable drafting creative briefs, client presentations, and status reports.
  • Analytical mindset with experience leveraging creator analytics, audience data, and performance insights to inform recommendations and measure success.


Attributes
  • Highly motivated, competitive, and collaborative, with a track record of exceeding expectations and driving results.
  • Professional presence with the ability to confidently interact with brands, agencies, creators, agents, and senior internal stakeholders.
  • Nimble and adaptable, with the ability to thrive in a fast-paced, evolving environment and make sound decisions under pressure.
  • Positive, curious, and solutions-oriented, with a demonstrated ability to build trust and cultivate strong internal and external relationships.
  • Self-starter mentality with a willingness to take ownership, navigate ambiguity, and proactively identify opportunities for improvement and growth.
  • Strong team-first mindset, balancing individual accountability with a collaborative approach to achieving shared business objectives.


Why This Role is Unique
  • Play a key role in supporting creator-led advertising solutions for some of the world's most influential talent, brands, and agencies.
  • Help shape how creator content is packaged, positioned, and monetized, supporting brands as they connect with audiences through authentic creator partnerships.
  • Gain direct exposure to senior leadership while collaborating closely with sales, agents, and cross-functional teams.
  • Blend the fast-paced, hands-on environment of campaign management with the resources and reputation of a globally recognized talent representation company.


Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:
$75,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:
$100,000 annually

About 160over90

160over90 is a branding and marketing agency that provides consulting services to clients in various industries including higher education, sports, and entertainment. The company was founded in 2001 and is headquartered in Philadelphia, Pennsylvania. 160over90 offers a wide range of services including brand strategy, advertising, digital marketing, and creative design. The company has worked with many high-profile clients such as Nike, Ferrari, and the University of Notre Dame. 160over90 is committed to delivering innovative and effective solutions to its clients.
Learn more about 160over90
Size
500 employees
Industry

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